What should I do with the information about what people are typing in on Google Ads?

Short Answer: You can use the information about what people are typing in on Google Ads to improve your advertising efficiency and grow your organic content. This involves adding unwanted search terms as negative keywords to avoid paying for uninterested clicks and turning other queries into content ideas that establish your authority and attract organic traffic.

Full Explanation

When you analyze what people type into Google Ads, you uncover valuable insights that can optimize both your paid and organic strategies. If certain search terms are irrelevant and do not correspond to buyers, inserting these as negative keywords prevents your ads from showing for these terms. This saves you money by avoiding clicks from users unlikely to convert.

Beyond this, you can use search queries as inspiration for creating informative content. For example, if users search for topics like how to fix a windshield at home, even if you don’t want to pay for clicks on such terms, you can create blog posts or videos addressing those questions. Such content positions you as a trusted authority on topics important to your audience.

This dual approach minimizes wasted ad spend while simultaneously growing your free, organic traffic. Google tends to recognize authoritative, useful content, which can boost your site’s search rankings and enhance credibility in your niche.

Step-by-Step Breakdown

Identify irrelevant search queries: Review what users are typing in on your Google Ads campaigns to spot irrelevant or low-intent terms.
Add negative keywords: Input these unrelated keywords as negative keywords in your campaigns to prevent your ads from showing on those searches.
Extract content ideas: Find search queries that suggest informational needs or helpful tips related to your business.
Create organic content: Develop blog posts, how-to guides, or examples that answer these queries, providing value without paying for advertising.
Build authority and gain organic traffic: Publish this content to be seen as an expert, improving your site’s organic rankings and attracting visitors without additional ad spend.

Real Examples

Imagine someone searching for ways to fix a windshield at home. You might not want to pay for clicks on this topic because they may not be ready to buy from you. Instead, include the query as a negative keyword to eliminate ad spend on that term. Then, create a blog post or quick video demonstrating a simple fix. Users find your content, Google recognizes your expertise, and you receive organic visitors who may eventually engage with your products or services.

Common Mistakes

Ignoring irrelevant queries and continuing to pay for clicks that don’t convert.
Not using negative keywords, which can waste budget on uninterested traffic.
Failing to leverage search query insights to develop useful content.
Assuming all search terms should be targeted directly with ads rather than through organic content.
Neglecting the value of becoming an authority in your niche through educational content.

FAQs

Can I use search query data only for negative keywords?: No. While adding negative keywords is important, you can also use search queries as content ideas to grow your organic traffic and authority.
How does creating content save me ad spend?: By adding certain search terms as negative keywords, you avoid paying for ads on those queries. Your free content then helps attract users organically, reducing the need to pay for traffic.
Will Google reward me for creating content based on search queries?: Yes. Google tends to favor websites that provide valuable, relevant information, which can improve your organic rankings and traffic.

Key Takeaways

Analyzing search queries from Google Ads reveals opportunities to refine your paid campaigns and generate content ideas.
Using negative keywords reduces wasted ad spend on irrelevant clicks.
Creating organic content based on search queries builds your authority and attracts free traffic.
Combining paid and organic strategies maximizes your marketing efficiency.
Being seen as a helpful resource improves your brand’s long-term visibility and credibility.