What Should I Do If the Campaign Is Working Well?

If your campaign is performing successfully, the best course of action is to gradually increase your daily budget. By slowly raising your investment, you can maximize the campaign’s potential while maintaining good lead flow and conversion rates before expanding to new locations.

Full Explanation

When a campaign shows positive results, such as generating a satisfactory number of leads and achieving a strong conversion rate, it indicates the campaign is effectively reaching and influencing your target audience. At this point, rather than stagnating on your initial budget, you should incrementally raise your daily spending. This cautious increase helps to identify the optimal budget level where the campaign continues to perform well without overspending.

Starting from your initial budget—let’s say $100—you can increase it to $150, then to $200. If the performance metrics remain promising, continuing to elevate the budget to $300 or even $500 can maximize benefits. The key is to carefully monitor the results at each spending step to ensure the campaign remains efficient and profitable. Only after fully maximizing one market or area should you duplicate the campaign and direct your efforts toward a new geographic location.

Step-by-Step Breakdown

1. Begin with a manageable daily budget (for example, $100).
2. Monitor leads and conversion rates to assess campaign health.
3. Slowly increase your daily budget to $150 if the campaign is working well.
4. Keep evaluating performance as you raise the budget incrementally to $200, then $300, and $500.
5. Confirm that lead flow and conversion remain strong with each increase.
6. Once you reach the maximum effective budget for that area, duplicate the campaign.
7. Launch the duplicated campaign in a new city to expand reach.

Real Examples

Suppose you started a campaign with a $100 daily budget and are receiving a consistent number of quality leads, alongside a satisfactory conversion rate. By incrementally increasing your spend to $150 and beyond, you observe proportional increases in leads without dropping conversion efficiency. After reaching a $500 daily spend cap, you maximize all potential in this market segment. With these positive results, you then replicate the campaign targeting another city to continue growth.

Common Mistakes

• Increasing your budget too quickly without monitoring performance, which can lead to wasteful spending.
• Duplicating campaigns to new cities before fully capitalizing on the current market’s potential.
• Ignoring lead quality and conversion rates while focusing only on scaling budgets.

FAQs

Why should I increase the budget slowly?

Gradual increases allow you to monitor the campaign’s performance at each level and ensure it stays efficient and cost-effective.

When is the right time to duplicate a campaign for a new city?

After you have maximized the daily budget potential in your current area and are satisfied with the campaign’s performance.

What should I do if conversion rates drop when increasing the budget?

If conversion decreases, consider slowing or pausing budget increases and analyze performance to improve campaign quality.

Key Takeaways

• Start with a reasonable daily budget and let the campaign prove its effectiveness.
• Increase spending gradually, monitoring leads and conversion at each step.
• Max out the campaign potential in one area before duplicating and expanding to new locations.
• Maintaining efficiency and conversion rates is essential when scaling budgets.