What should I do if max conversion doesn’t work for me?

Short Answer: If max conversion doesn’t work for you, the best approach is to switch back to max clicks and then revisit testing max conversion again after a few weeks.

Full Explanation

When using different bidding strategies like max conversion and max clicks, it’s essential to understand that not every approach will immediately work as expected. If you find that max conversion doesn’t deliver the results you anticipated, it is advisable to pause that strategy temporarily. Instead, switching back to max clicks allows you to maintain steady performance without risking underperformance.

After allowing some time to pass, specifically a few weeks, you can try to test max conversion again. This waiting period can provide insights and potentially improved outcomes, as market conditions, campaign data, and algorithm learning might have evolved during that time.

Step-by-Step Breakdown

Identify that the max conversion strategy is not yielding good results.
Switch your bidding strategy back to max clicks to stabilize your campaign.
Monitor performance and ensure your campaign is running effectively with max clicks.
After a few weeks, reintroduce max conversion and assess its performance again.
Repeat this cycle as necessary to find the optimal bidding strategy for your specific situation.

Real Examples

While specific examples are not provided, this approach implicitly suggests a trial-and-error phase where returning to a known stable bidding method (max clicks) helps maintain campaign flow, and then revisiting max conversion offers potential for improved conversion-focused results over time.

Common Mistakes

Switching away from max conversion and never trying it again, missing potential future benefits.
Switching strategies too frequently without allowing enough time for data accumulation.
Assuming that max conversion will always work without testing alternative approaches.

FAQs

How long should I wait before testing max conversion again?: It is recommended to wait a few weeks before trying max conversion once more.
Is switching back to max clicks safe?: Yes, max clicks is a reliable fallback strategy that helps maintain consistent traffic.

Key Takeaways

Max conversion may not always deliver immediate results.
Switching back to max clicks can stabilize your campaign performance.
Waiting a few weeks before retesting max conversion is a strategic way to optimize your approach.
Patience and repeated testing of strategies are important for finding what works best.