What Should I Do After Making Adjustments to My Campaign?

After making adjustments to your campaign, the next important steps are to check the search terms and monitor if the impression count increases. Additionally, you should consider expanding the campaign area at the campaign level to optimize performance.

Full Explanation

Once you have implemented changes to your campaign, it’s vital to review the search terms related to your ads. This helps you verify whether the adjustments made are leading to more visibility. Notably, an increase in the impression count indicates that your campaign is reaching a wider audience or becoming more relevant. Furthermore, to enhance reach and effectiveness, you should expand the targeting area within your campaign settings. This expansion allows your campaign to cover a broader geographic range or audience segment, which can positively impact overall impressions.

Step-by-Step Breakdown

1. Make any necessary adjustments to your campaign based on your assessment.
2. Check the search terms associated with your ads to understand what users are searching for when they see your campaign.
3. Observe the impression count to determine if it has increased, signaling improved visibility and reach.
4. At the campaign level, expand the area of targeting slightly to allow your ads to be shown to a larger or more diverse audience.
5. Continue to monitor these metrics to evaluate the impact of your changes and make further adjustments if needed.

Real Examples

After tweaking the keywords or ad copy in a campaign, you might notice new search terms appearing that better match your target audience. Observing a rise in impression counts could confirm these edits are effective. Expanding the campaign area, such as broadening geographic targeting, can further increase impressions by showing your ads to additional users you previously did not reach.

Common Mistakes

• Failing to check search terms after making campaign adjustments, which can cause missed insights into user behavior.
• Ignoring the impression count trends and not linking them to changes made in the campaign.
• Not expanding the campaign area when necessary, potentially limiting the reach and growth of your campaign.

FAQs

Q: Why should I check search terms after adjusting my campaign?
Because it helps you see how your audience’s search behavior aligns with your campaign changes and whether your ads are appearing for relevant terms.

Q: What does an increase in impression count indicate?
An increase typically means your ads are being viewed by more people, reflecting improved reach and visibility.

Q: How do I expand the campaign area?
Expanding the campaign area involves increasing the targeted locations or audience segments within your campaign settings.

Key Takeaways

• Always review search terms after adjusting your campaign to understand audience engagement.
• Monitoring impression count helps you gauge whether your adjustments are having the desired effect.
• Expanding the campaign area at the campaign level can improve your campaign’s reach and performance.