What should I do after creating a good blog post?
After creating a blog post that you are proud of, a key next step is to have your Virtual Assistant (VA) share it across various local groups. Once this is underway, you can then focus on advancing a public relations (PR) campaign to further promote your content.
Full Explanation
Creating high-quality blog content is just the beginning. To maximize its reach and effectiveness, it’s important to distribute the post strategically. Enlisting the help of a Virtual Assistant (VA) to share your blog post within different local groups can significantly expand your audience by targeting community-specific platforms where potential readers are active. Once the local sharing process is established and running smoothly, the next phase involves initiating a PR campaign. This can help build broader awareness and credibility around your content beyond just local circles.
Step-by-Step Breakdown
- Create your blog post: Write content that you feel confident about and that delivers value to your audience.
- Engage your Virtual Assistant (VA): Have your VA take charge of pushing the blog post into various local groups relevant to your niche or community. This ensures the post gets seen by the right people.
- Initiate the PR campaign: Once you have established a clear process for local sharing, begin a public relations campaign to promote your post further, potentially attracting media attention and a wider audience.
Real Examples
For instance, you might have your VA post your blog in multiple Facebook or LinkedIn local groups that align with your blog’s theme. After those posts are live and engagement starts, you can then move on to sending press releases or pitching your content as part of a PR campaign aimed at gaining broader exposure.
Common Mistakes
- Skipping the sharing step: Publishing a great blog post but not promoting it within targeted local groups misses out on valuable exposure.
- Not leveraging a VA: Attempting to personally manage all local group promotions can be time-consuming and less effective than delegating this task.
- Starting a PR campaign too early: Without first establishing initial traction via local groups, a PR push may have less impact.
FAQs
Why should I involve a Virtual Assistant in promoting my blog?
Having a VA handle sharing the blog post ensures consistent and efficient outreach to multiple local groups without overburdening you.
What are local groups?
Local groups refer to online communities or forums focused on specific geographic areas or interests relevant to your blog’s content.
When is the right time to start a PR campaign?
Begin the PR campaign after your blog post has been shared successfully across local groups and you have an established audience base there.
Key Takeaways
- Creating a quality blog post is the foundation, but promotion is essential.
- Utilize a Virtual Assistant to distribute the post in local groups efficiently.
- Once local promotion is set, advance your efforts with a PR campaign for greater reach.