What Should I Do After Appealing a Decision on Google Ads?

After appealing a decision on Google Ads, it is important to carefully review your campaigns to identify why the issue happened. Additionally, ensuring that your website is clean and secure before requesting another review is crucial for a successful outcome.

Full Explanation

Once you have submitted an appeal against a Google Ads decision, simply waiting for the result is not enough. To fully resolve the problem, you need to understand the root cause of the issue. This involves checking your campaigns in detail to uncover any elements that may have triggered the original decision. It is also vital to take stock of your website’s condition—making sure it is clean (free from problematic content or errors) and secure (protected against security issues) before applying for a new review. These steps help in aligning your campaigns and website with Google’s policies and increase the chances that your appeal will be successful.

Step-by-Step Breakdown

1. Review Your Campaigns: Go through your active campaigns to pinpoint what might have caused the initial issue. This could involve policies related to content, targeting, or ad settings.
2. Ensure Website Cleanliness: Verify that your website does not contain any content or code that might violate Google Ads standards. Cleanliness here refers to maintaining a website free of problematic material.
3. Confirm Website Security: Make sure your website is secure from vulnerabilities or threats. A secure website is less likely to contribute to ad disapprovals.
4. Apply for Review: Once you have completed these checks and fixes, proceed to request a review from Google to have your ads reconsidered.

Real Examples

For instance, if your account was flagged due to disallowed content, checking the campaigns could reveal promotional material that violates Google policies. Cleaning your website by removing such content and ensuring the site is free of malware or security concerns sets a stronger foundation for a successful review.

Common Mistakes

• Ignoring the need to analyze campaign issues leads to repeated disapprovals.
• Submitting a review request without cleaning and securing your website often results in rejection.
• Failing to verify whether all campaign elements comply with Google policies before appealing.

FAQs

Q: Why should I check my campaigns after appealing?
Because identifying what caused the initial problem helps you address it effectively before further review.

Q: What does it mean to ensure my website is clean and secure?
It means removing any disallowed content and protecting against security vulnerabilities to meet Google’s standards.

Q: Can I request multiple reviews without fixing issues?
No, failing to resolve issues often leads to repeated disapprovals and delays.

Key Takeaways

• Checking your campaigns thoroughly after an appeal helps reveal the cause of issues.
• Ensuring your website is both clean and secure is essential before submitting a review request.
• These steps improve the chances that your Google Ads appeal will be successful.