What Should Be Included in the Meta Description?

The meta description should contain the main keyword, a clear call to action, and your contact information like a phone number. It must be concise and compelling to effectively attract potential customers.

Full Explanation

The meta description plays a crucial role in search engine optimization by giving a snapshot of your page’s content. Including the main keyword ensures your page is relevant to search queries, while adding a call to action encourages users to engage further. Providing your contact information, such as a phone number, makes it easy for potential customers to reach out directly. Keeping the description concise and compelling ensures it catches attention and motivates users to click.

Step-by-Step Breakdown

Include the main keyword: Highlight the primary keyword your page targets for search relevance.
Add a call to action: Invite readers to take a specific step, such as calling you or visiting your site.
Provide contact information: Incorporate your phone number or other direct contact details for convenience.
Be concise and compelling: Use clear and engaging language to attract potential customers without being too long.

Real Examples

While exact examples are not provided here, a meta description following these guidelines would succinctly mention the service or product keyword, include a prompt like “Call us today,” and display your phone number. This combination helps make your listing stand out and encourages clicks.

Common Mistakes

Leaving out the main keyword, which reduces search relevance.
Failing to include a call to action, missing the opportunity to engage visitors.
Omitting contact information, making it harder for prospects to reach you immediately.
Writing descriptions that are too long or bland, which can reduce click-through rates.

FAQs

Why is the main keyword important in the meta description?
The main keyword helps your page show up in relevant search results and signals relevance to search engines.

What kind of call to action should I use?
Use a clear and direct phrase that encourages users to take an action, such as “Contact us today” or “Book a consultation now.”

Should I always include my phone number?
Including your phone number makes it easier for potential customers to get in touch quickly and directly.

How long should my meta description be?
It should be concise enough to be fully displayed in search results, typically under 160 characters, while still being engaging.

Key Takeaways

Incorporate the main keyword for SEO relevance.
Add a compelling call to action to prompt user engagement.
Include your contact information like a phone number for accessibility.
Keep the meta description concise and attractive to maximize clicks.