What Should Be Included in the H2 of a Webpage?

The H2 of a webpage should include the main keywords and the city name. Additionally, the paragraph accompanying the H2 should cover all your services to enhance relevance and clarity.

Full Explanation

Including the main keywords along with the city name in the H2 tag helps improve local SEO by signaling to search engines the primary focus and location of your content. The paragraph that follows the H2 should describe all the services you offer. This approach not only targets important keywords but also provides visitors with a clear understanding of your offerings related to the geographical area named in the heading.

Step-by-Step Breakdown

Identify your main keywords that accurately represent your services.
Add the city name where your services are offered to localize the content.
Create an H2 tag combining both the keywords and the city name.
Write a paragraph under the H2 that details all the services you provide.

Real Examples

For example, if your business offers plumbing services in Seattle, your H2 could include “Plumbing Services in Seattle.” The following paragraph would then discuss each plumbing service you provide within that city, giving a comprehensive overview that is both keyword-rich and informative.

Common Mistakes

Omitting the city name in the H2, which can lessen local SEO effectiveness.
Including too few keywords, making the heading less targeted.
Failing to mention all services in the paragraph under the H2, resulting in incomplete information for visitors and search engines.

FAQs

Q: Why is it important to include the city name in the H2?
Including the city name helps target local search queries and improves your visibility for location-based searches.

Q: Should all keywords be crammed into the H2?
The main keywords should be included, but maintaining readability and flow is essential.

Q: What if I offer multiple services?
Use the accompanying paragraph to thoroughly cover all your services under the H2 that includes your main keywords and city name.

Key Takeaways

The H2 should prominently feature your main keywords along with the city name for local SEO optimization.
The paragraph under the H2 is the place to describe all your services comprehensively.
This structure improves both search engine understanding and user experience by combining targeted keywords with detailed service information.