What Should Be Included in a Landing Page Video?

A landing page video should include a clear and compelling hook to immediately capture the viewer’s attention, followed by an engaging story to keep them interested. Finally, it must feature a strong call to action that guides viewers towards the next step, such as filling out information to receive a free quote. Additionally, pointing at the screen to direct viewers to the form or information section can be highly effective in encouraging interaction.

Full Explanation

A successful landing page video follows a standard structure designed to move viewers from initial interest to action. It begins with a hook—something eye-catching or intriguing that grabs attention right away. This can be a question, a bold statement, or a visual cue that makes the viewer want to keep watching.

After the hook, the video shifts into storytelling mode. This part of the video maintains engagement by providing relevant information or presenting the offer in a way that resonates with the audience. The story is what keeps viewers connected and interested in what you have to say.

The final and crucial part of the video is the call to action. This directs viewers clearly and confidently toward the desired outcome, such as filling out a form or requesting a free quote. Including physical gestures like pointing to the part of the screen where viewers can enter their information further aids in guiding their attention and improving conversion rates.

Step-by-Step Breakdown

Start with a Hook: Capture attention quickly with a strong opening that makes viewers stop and watch.
Tell a Story: Engage your audience by sharing information that builds interest around your offer or message.
Include a Call to Action: Clearly tell viewers what the next step is, such as filling out a form.
Use Visual Direction: Point at the screen or to the form to guide viewers’ focus toward completing the step.

Real Examples

While specific examples are not provided here, imagine a landing page video that opens with a question to grab attention, then smoothly explains the benefits of a service, and ends with the presenter pointing at a form and encouraging viewers to request their free quote. This structure effectively moves viewers through attention, engagement, and action phases.

Common Mistakes

Failing to include a hook can cause viewers to lose interest early.
Skipping the storytelling element may leave viewers disengaged.
Not having a clear call to action can result in missed opportunities for conversions.
Neglecting to direct viewers visually toward the form can reduce the effectiveness of the call to action.

FAQs

Why is a hook necessary in a landing page video?: A hook quickly grabs the viewer’s attention and encourages them to keep watching the video.
What should the story section accomplish?: The story engages viewers and helps them understand the value of the offer or message.
How important is the call to action?: The call to action is essential because it guides viewers on what to do next, increasing conversion chances.
Does pointing at the screen really help?: Yes, directing viewers’ attention visually to where the information is filled out increases engagement and encourages action.

Key Takeaways

A landing page video should follow a clear sequence: hook, story, and call to action.
Engagement is built through storytelling that connects with the viewer.
A strong call to action, along with visual cues, directs viewers to complete the desired step.
Each element is important to maximize conversion potential on a landing page.