What Should Be Highlighted on a Landing Page?

Short Answer: On a landing page, it is essential to highlight the service city. This helps visitors instantly understand that the content is relevant to their specific location and that you provide solutions to their local needs.

Full Explanation

The primary goal of a landing page is to connect with visitors by showing them that you understand their problems and that you operate where they live or work. When you highlight the service city prominently, visitors immediately realize that your services are local and accessible to them. This local focus builds trust and relevance, making it clear that you are ready and able to help with their specific situation.

Step-by-Step Breakdown

Identify the Service City: Clearly determine which city your services target.
Make it Clear on the Landing Page: Include the city name near the top of the page or in the main headline.
Connect with Visitor’s Needs: Show that you understand your audience’s specific pain points in their location.
Confirm Local Availability: Assure visitors that your services are offered in their area.

Real Examples

For instance, if you are running ads for kitchen remodeling, a landing page headline might say, "Your number one kitchen remodeling company in LA." This phrase highlights both the service offered and the city it serves, immediately signaling to potential customers in Los Angeles that your business is relevant and local.

Common Mistakes

Omitting the City Name: Without mentioning the city, visitors might feel uncertain if you serve their area.
Being Too Vague: Simply stating the service without location information can reduce relevance for local searchers.
Failing to Address the Visitor’s Pain Points: A landing page that doesn’t clearly relate to visitor needs may lead to higher bounce rates.

FAQs

Q: Why is the service city so important on a landing page?
The service city points out your local presence, which enhances trust and relevance for visitors looking for solutions nearby.

Q: Can a landing page be effective without highlighting the city?
It may attract less relevant traffic as local visitors may not immediately recognize that your services are offered near them.

Q: Should the city be included in the headline or elsewhere?
Including the city in the main headline is highly effective, but it can also appear throughout the page to reinforce local relevance.

Key Takeaways

Always highlight the service city to make your landing page relevant to local visitors.
This strategy demonstrates that you understand and address visitor pain points specific to their area.
Including the city name builds trust by clearly communicating that you operate in their region and can provide the help they need.