What Should Be at the Ad Group Level?

At the ad group level, you should organize your advertising campaigns around specific services or products. This means each ad group targets a focused segment of your overall business offerings to enhance relevance and performance. For example, if you run a beauty salon, you could set up an ad group dedicated to ‘microblading’ to precisely reach customers interested in that service.

Full Explanation

The ad group level is a critical organizational tier within digital advertising campaigns. It is most effective when it centers around particular services or products that a business offers. Structuring ad groups this way ensures your ads and keywords are directly related to specific offerings, which helps improve ad relevance and potentially boosts click-through rates and conversions.

Step-by-Step Breakdown

Identify the distinct services or products your business provides.
Create ad groups in your campaign dedicated to each specific service or product.
Within each ad group, tailor your ads and keywords to closely match the selected service or product, focusing on relevance.

Real Examples

Consider a beauty salon that offers multiple services. Instead of placing all services into a single ad group, the business divides its campaign into ad groups based on individual services. For instance, one ad group might target “microblading,” allowing them to create ads and keywords specifically aimed at potential customers searching for microblading services.

Common Mistakes

Grouping multiple unrelated services or products into a single ad group, which decreases ad relevance.
Failing to focus ad copy and keywords specifically on the service or product assigned to the ad group.
Not structuring campaigns to match the customer’s intent by service or product category.

FAQs

Why focus ad groups on specific services or products?: Focusing ad groups makes your ads more relevant to users’ searches, which can improve ad performance and the effectiveness of your campaign.
Can I have multiple ad groups for one product?: The information suggests having ad groups based on specific products or services, so it’s best to keep one clear ad group per product or service to maintain focus.

Key Takeaways

Ad groups should be organized around specific services or products to improve campaign relevance.
This structure allows you to tailor ads and keywords for each focused segment.
Example: A beauty salon might create an ad group specifically for “microblading” services.