What Results Should I Select for My Campaign?

Short Answer: After creating your campaign without goal guidance, you should select the results you want from it by choosing the top two options: ‘Website Visits’ and ‘Phone Calls’. For the website visits, make sure to enter your website URL.

Full Explanation

When launching a marketing campaign, it’s important to define the specific results you aim to achieve. If you start by creating your campaign without predefined goal guidance, you still have the option to select which outcomes you want your campaign to deliver. The key results to focus on are ‘Website Visits’ and ‘Phone Calls.’ These two choices help direct your campaign’s effectiveness by driving traffic to your website and facilitating direct contact via phone calls.

For ‘Website Visits’, entering your actual website URL is crucial. This ensures that when users engage with your campaign, they are correctly directed to your intended online destination, maximizing the potential for engagement and conversions.

Step-by-Step Breakdown

Create your campaign initially without selecting a specific goal or guidance.
After the campaign setup, review the results options available for selection.
Choose the top two results: ‘Website Visits’ and ‘Phone Calls’.
For the ‘Website Visits’ option, input the URL of your website carefully to ensure correct redirection.
Finalize your selections to activate them and start tracking those specific outcomes.

Real Examples

Imagine you launch a campaign aimed at increasing customer engagement. Without specifying an initial goal, after setup, you decide to focus on two main results: driving traffic to your business website and encouraging phone inquiries. By selecting ‘Website Visits’ and entering your company’s web address, you create a clear path for potential customers. Simultaneously, choosing ‘Phone Calls’ enables interested customers to connect with you directly, providing an alternative way to interact beyond just visiting your site.

Common Mistakes

Not selecting any results after creating the campaign, which may lead to unclear campaign objectives.
Failing to enter the correct website URL under ‘Website Visits’, causing traffic to be misdirected or lost.
Overlooking the importance of phone calls as a result, missing valuable direct customer engagement opportunities.

FAQs

Q: Can I select results other than ‘Website Visits’ and ‘Phone Calls’?
A: According to the guidance, the top two recommended results to select are ‘Website Visits’ and ‘Phone Calls’ to maximize your campaign outcomes.

Q: What if I skip entering my website URL?
A: Skipping this step means users won’t be directed to your website, which can reduce the effectiveness of the ‘Website Visits’ result.

Q: Is it necessary to create a campaign without goal guidance first?
A: This approach allows you to manually select the results afterwards, helping you focus on the most important outcomes for your campaign.

Key Takeaways

Selecting clear results after creating your campaign is essential for effective marketing.
Choose ‘Website Visits’ and ‘Phone Calls’ to target both online engagement and direct customer contact.
Always enter your website URL correctly to ensure proper traffic direction.
Careful result selection helps you track and achieve your campaign goals more efficiently.