What Kind of Videos Should I Create for Marketing?

Short Answer: Create videos that clearly explain the process of what you’re doing by filming your activities and providing explanations. These videos do not need to be professionally shot; simple footage from a smartphone and clear narration about your location and activity are effective. Such storytelling videos tend to convert better into leads and increase engagement.

Full Explanation

The most impactful marketing videos are those that walk viewers through a process, showing exactly what is happening and why. Instead of just presenting a finished product or service, you take your audience along on the journey. This means recording your work or activity in real time and providing explanations either through narration or having someone explain what is happening on camera. The goal is to offer transparency and context so viewers can understand your work and connect with the story behind it.

Step-by-Step Breakdown

Record the process: When you are actively working or performing a task related to your business, film the entire process. This provides a natural, authentic sequence.
Explain the activity: Have someone explain what is happening in the video or narrate it yourself, so viewers clearly understand each step and purpose.
Use simple equipment: You don’t need professional cameras; an iPhone or other smartphone is sufficient to capture video content.
Show your location and actions: Make sure you communicate where you are and what you are doing, adding context and helping viewers follow along.
Create a storyline: Structure your video so it tells a story, which keeps viewers engaged and makes the video more effective at converting leads.

Real Examples

If you’re on a job, for example, film the entire task from start to finish while someone explains what the steps involve. This approach offers insight into your work and highlights your expertise, making the content more relatable and trustworthy for your audience.

Common Mistakes

Overproducing videos: Trying to make videos overly professional can be costly and delay content creation. Simple, clear smartphone videos are often more effective.
Lack of explanation: Filming without any commentary or explanation leaves audiences confused and disengaged.
No storyline: Videos without a clear narrative or flow tend to be less engaging and less effective at capturing leads.

FAQs

Do I need professional equipment to make effective marketing videos? No, iPhone or smartphone footage is sufficient as long as the video clearly shows what you’re doing and includes explanations.

Why is explaining the process important? Explanation helps viewers understand the value of what you do, creating a connection that can increase engagement and lead conversion.

Key Takeaways

Focus on creating videos that demonstrate your process, not just the final outcome.
Use simple filming tools like smartphones to capture authentic content.
Provide clear explanations to guide your audience through the video.
Structure your videos to tell a story, enhancing engagement and lead conversion.