What Kind of Content Should I Include in My Videos?

Your videos should provide value to your audience. This means focusing on content that truly benefits viewers, such as demonstrating your work process, sharing client testimonials, or highlighting the results you have achieved. The purpose is to create meaningful and beneficial content rather than producing videos simply for the sake of having them.

Full Explanation

Creating video content isn’t just about filling a channel with random footage. Instead, your videos should serve a clear purpose: delivering value to the people watching them. Valuable content means your audience gains insight, understanding, or confidence from your videos. This value can come from showing how you do your work step-by-step, offering proof of success through client testimonials, or visually showcasing the outcomes that you have delivered. When videos are purposeful and meaningful, viewers are more likely to engage, trust your brand, and come back for more.

Step-by-Step Breakdown

1. Identify what provides value: Think about what your audience needs or wants to know.
2. Choose content types that deliver value: Consider walkthroughs of your work process, testimonials from satisfied clients, or demonstrations of the results you’ve achieved.
3. Create videos with intention: Plan your videos around these concepts, making sure each one has a clear message that benefits your viewers.
4. Avoid creating content without purpose: Don’t produce videos just to fill space; each piece should contribute meaningfully to your audience’s understanding or experience.

Real Examples

Examples of valuable video content include a detailed walkthrough showcasing how you accomplish a specific task, a client testimonial expressing satisfaction with your work, or a showcase video highlighting before-and-after results. These examples prove your expertise, build trust, and make your content genuinely helpful.

Common Mistakes

A common mistake is creating videos that lack clear value or focus. Videos made just for the sake of posting can confuse or bore viewers, resulting in low engagement. Another error is neglecting to highlight real results or feedback, which are powerful ways to connect with your audience and build credibility.

FAQs

Q: Why is it important to provide value in videos?
Providing value keeps your audience interested and makes your content helpful rather than wasteful.

Q: Can I create videos just to promote my brand?
Promotion is important, but it should be done through meaningful content that audiences find useful, such as testimonials or work showcases.

Q: How do I know if my videos are valuable?
If your audience is engaged, gives feedback, or returns for more content, it’s a good sign your videos are providing value.

Key Takeaways

• Create videos that provide meaningful and beneficial content for your audience.
• Focus on walkthroughs, client testimonials, and showcasing results to maintain value.
• Make each video intentional rather than producing content without clear purpose.
• Valuable videos build trust, encourage engagement, and support your overall brand goals.