What Does Google Do with Reviews from Different Platforms?

Short Answer: Google collects reviews from various platforms such as Facebook, Yelp, and Angie’s List, and consolidates them all into one centralized location for easier access and reference.

Full Explanation

Google’s process involves gathering customer reviews that have been posted on different third-party platforms and bringing them together in a single place. This means whether a review is originally written on Facebook, Yelp, or Angie’s List, Google aggregates these pieces of feedback to provide users a comprehensive view without needing to visit each individual site separately.

Step-by-Step Breakdown

Collection: Google sources reviews from multiple well-known platforms where people typically leave feedback about businesses and services.
Aggregation: It then compiles these reviews, organizing them so they appear collectively in one spot.
Presentation: The compiled reviews are shown together, making it easier for users to read a variety of opinions about a product or service without jumping between different websites.

Real Examples

Imagine searching for a local business on Google. Instead of seeing reviews just from one platform like Facebook, you might find reviews that were initially posted on Yelp or Angie’s List included in the results. This collective display helps provide a fuller picture of customer experiences across platforms.

Common Mistakes

Assuming Google only shows reviews from its own platform – in reality, it pulls from multiple sources.
Not realizing that reviews can come from very different websites, yet still appear together on Google.
Expecting all reviews to be displayed; Google aggregates but may not show every single review available externally.

FAQs

Does Google create its own reviews or just consolidate?: Google aggregates reviews from other platforms rather than generating original reviews.
Are all platforms included in Google’s aggregation?: Google gathers reviews from several popular platforms like Facebook, Yelp, and Angie’s List, but it might not cover every existing review site.
Why does Google aggregate reviews?: To offer users a centralized, convenient place to see multiple reviews from different sources at once.

Key Takeaways

Google aggregates reviews from various platforms into one place.
This consolidation simplifies accessing multiple customer opinions in a single search.
Understanding this aggregation helps businesses better manage their online reputation across platforms.