What does Callwell do when someone is coming through Google Ads?

Short Answer: When someone visits your website through Google Ads, Callwell replaces your main phone number with a different one so you can track where the call came from.

Full Explanation

Callwell is designed to help businesses understand how their advertising efforts are performing. When a visitor arrives on your website via a Google Ads campaign, Callwell intervenes by swapping out the main contact phone number displayed on your site with a unique number. This alternative number is linked specifically to Google Ads traffic, allowing you to attribute any subsequent calls to that source accurately.

Step-by-Step Breakdown

A potential customer clicks on your Google Ads and lands on your website.
Callwell detects that the visitor has arrived through the Google Ads channel.
The platform automatically replaces your website’s main phone number with a different number dedicated to tracking these calls.
If the visitor decides to call, the call is routed through this unique number.
This enables you to track the origin of the call, confirming it came from your Google Ads campaign.

Real Examples

Imagine your website normally displays the number 555-123-4567. When a visitor comes through a Google Ad, they see 555-987-6543 instead. When they call, you know that this inquiry is directly tied to your Google Ads efforts thanks to the unique number shown only to those users.

Common Mistakes

Not using a tracking number for Google Ads calls, which leads to losing insight into the effectiveness of your campaigns.
Failing to swap the numbers properly, which can result in inaccurate call source attribution.
Overlooking the importance of tracking call sources, missing valuable data on customer behavior.

FAQs

Why does Callwell swap phone numbers?: It swaps numbers to track calls effectively, identifying which calls originated from Google Ads traffic.
Will customers see different numbers depending on how they arrive at my site?: Yes, customers coming from Google Ads will see a unique number different from your main one.
Does this affect how calls are received?: No, all calls still come through to your business, but tracking is enhanced.

Key Takeaways

Callwell enhances call tracking by swapping your main phone number on your website with a unique number for Google Ads visitors.
This number swap allows you to precisely track which calls come from your Google Ads campaigns.
Using Callwell’s number swapping improves your ability to measure the success of your Google Ads and optimize marketing strategies accordingly.