What does ‘branded’ mean in terms of linking within a page?

Short Answer: Branded linking means creating a hyperlink using just your business name within the page that points directly to your homepage. For example, whenever your business name appears, it acts as a link taking visitors to your homepage.

Full Explanation

In the context of links found within a webpage, the term ‘branded’ specifically refers to linking by highlighting your business name as the clickable text. Instead of using generic terms or other phrases as the link, your actual business name becomes the anchor text. This link then leads visitors to your homepage, making it easy to associate the brand name with your main site.

Step-by-Step Breakdown

Identify instances of your business name in the page content.
Turn the business name into a hyperlink (anchor text).
Set the link URL to point directly to your homepage.
Ensure that the hyperlink looks natural and consistent throughout the page.

Real Examples

For example, if your business name is “Example Company,” every time you mention “Example Company” on the page, you link those words directly back to your homepage URL. This means users can easily click on the branded name to return to your main site.

Common Mistakes

Linking other phrases instead of the business name.
Using the business name as plain text without linking it.
Linking the business name to other pages instead of the homepage.

FAQs

Why use branded links?: Branded links help reinforce your brand identity by associating your business name with your homepage directly on your pages.
Should every mention of the business name be linked?: It’s important to use branded links naturally and not overdo it, but whenever the business name appears, linking to the homepage is the primary approach for branded linking.

Key Takeaways

Branded linking involves using your business name as the hyperlink anchor text.
This link should point to your homepage.
It helps create clear, consistent navigation centered around your brand name.