What Do I Do After Duplicating the Ad Group?

After duplicating the ad group, the next important step is to edit the ads themselves. This involves changing the ad content and updating the final URL to reflect the new focus, such as switching from ‘same day garage door repair’ to ‘same day garage door installation.’

Full Explanation

Once you have duplicated your ad group, the work does not stop there. The duplicated group contains the same ad copy and URLs as the original, so it’s essential to customize it to suit the new objective. For instance, if your original ads promote “same day garage door repair,” the duplicated ads should be edited to promote “same day garage door installation” instead. This ensures that your audience receives relevant messaging tailored to the new service or focus area.

Alongside changing the ad text, it’s critical to update the final URL that the ad directs users to. The display URL should correspond to the installation service, making sure it matches the ad content and leads potential customers to the appropriate landing page. This alignment between the ad copy and URL improves user experience and campaign effectiveness.

Step-by-Step Breakdown

Edit the Ad Copy: Replace the existing phrase such as “same day garage door repair” with “same day garage door installation.” This alteration targets a different service while maintaining a similar ad structure.
Update the Final URL: Change the destination link so that it points to the installation service page. Make sure the display URL accurately reflects “installation” to maintain consistency and build trust with your audience.

Real Examples

Imagine your original ad group offers “same day garage door repair” services and links to a repair-specific URL. After duplicating, you would create a similar ad but update every mention of repair to installation. The final URL for these ads should also switch from the repair page to an installation-related page. This approach helps you efficiently manage campaigns that target related but distinct services.

Common Mistakes

Leaving the duplicated ads unchanged, which results in ads promoting the old service and sending users to an irrelevant URL.
Failing to update the final URL, causing a disconnect between the ad message and landing page experience.

FAQs

Q: Why is it important to change the ad copy after duplication?
A: Changing the ad copy ensures the duplicated ads promote the new service clearly and avoid confusing your audience.

Q: Can I keep the same URL after duplicating the ad group?
A: No, you should update the URL to reflect the new focus, such as switching from repair to installation, to maintain relevance and improve user experience.

Key Takeaways

After duplicating an ad group, always edit the ads to reflect the new service or focus.
Update the ad copy from “same day garage door repair” to “same day garage door installation” or the relevant new term.
Change the final URL and display URL to point to the correct landing page tied to the new service.
These steps ensure your campaign remains targeted, relevant, and effective, ultimately improving engagement and conversion rates.