What did the Google manager suggest you do?

The Google manager suggested adding more keywords. However, instead of adding more, I chose to pause some keywords and limit the active keywords to about three or four per group to keep the campaign focused and manageable.

Full Explanation

The suggestion from the Google manager was straightforward: add more keywords to the campaign. This advice aims at expanding the reach and potential visibility of the ads by including a broader variety of targeted terms. Despite this recommendation, the actual approach taken was quite different. Instead of increasing the number of keywords, the decision was made to pause several existing keywords and concentrate on maintaining only three or four keywords per ad group. This approach prioritizes quality and focus over quantity, keeping the campaign better organized and easier to manage.

Step-by-Step Breakdown

1. Receive recommendation: A Google manager advised to add more keywords to the campaign.
2. Assess current campaign: Instead of immediately adding more keywords, analyze the existing ones’ performance.
3. Pause some keywords: Identify underperforming or less relevant keywords and pause them to streamline the campaign.
4. Limit active keywords: Keep only three or four keywords active per ad group to maintain focus and relevance.
5. Monitor campaign: By keeping fewer keywords, it’s easier to track performance and optimize effectively.

Real Examples

In practice, this means actively managing the number of keywords in each group rather than blindly expanding the list. For instance, if an ad group contained ten keywords, pausing six less effective ones and focusing on the top three or four can result in a more targeted and efficient campaign that aligns with the overall marketing strategy.

Common Mistakes

• Adding too many keywords without evaluating their performance can dilute campaign effectiveness.
• Failing to pause or remove underperforming keywords leads to wasted budget and less focused ads.
• Maintaining too many keywords per ad group can complicate management and obscure insight into what works best.

FAQs

Why did you not add more keywords as suggested?

The decision was to focus on quality and keep the campaign manageable by pausing some keywords and limiting active ones.

Is it better to have fewer keywords per group?

Keeping three or four keywords per group helps maintain clarity and focus, making optimization easier.

Does pausing keywords improve campaign performance?

Pausing less effective keywords allows the campaign to be more focused on the best performing terms, potentially improving results.

Key Takeaways

• A Google manager suggested adding keywords to expand reach.
• Instead of adding, pausing some keywords was chosen to streamline the campaign.
• Limiting the number active per group to three or four can improve focus and management.
• Quality over quantity in keyword selection helps optimize campaign performance.