What Changes Should I Make to My Landing Page and Bidding?

Short Answer: To improve your campaign performance, you should update your landing page, enable desktop targeting, and increase your cost per click (CPC) for bidding. Meanwhile, pause or forget about all other campaigns and concentrate solely on these adjustments.

Full Explanation

Optimizing your marketing campaign involves making strategic changes that directly impact your results. The primary modifications you need to focus on are improving your landing page, allowing your ads to show on desktop devices, and increasing the bid amount in your cost per click (CPC) targeting. By making these changes, you target the right audience more effectively and increase the likelihood of conversions. For the time being, it’s important not to get distracted by running multiple campaigns—focus your efforts on fine-tuning these key elements.

Step-by-Step Breakdown

1. Change Your Landing Page: Update your landing page to better align with your campaign goals and user expectations. A relevant and compelling landing page ensures visitors stay engaged and take action.
2. Allow Desktop Traffic: Expand your ad placements by enabling desktop targeting so your campaign reaches users on their computers in addition to other devices.
3. Increase Cost Per Click: Raise your CPC bid to become more competitive in the ad auction, enhancing your chances of winning valuable clicks.
4. Focus Your Efforts: Pause or neglect other campaigns temporarily to dedicate your time and resources to these improvements, optimizing your main campaign’s success.

Real Examples

Although specific examples are not provided here, applying this guidance means that if your current landing page is not optimized, you would redesign it to better capture visitor interest. You would also make sure your ads appear on desktop devices, which could be a missed opportunity if currently disabled. Additionally, by increasing your CPC, you bid more competitively, potentially resulting in more clicks and conversions.

Common Mistakes

• Neglecting the landing page: Running campaigns without an optimized landing page reduces conversion chances.
• Disabling desktop ads: Limiting your ad placements can shrink your audience and decrease results.
• Underbidding on CPC: Bids that are too low might not win enough impressions or clicks.
• Running multiple campaigns simultaneously: Spreading resources thin makes it harder to identify what’s working.

FAQs

Why should I allow desktop traffic?

Enabling desktop traffic expands your audience reach and lets your ads appear where many users browse, increasing the chances of engagement.

How does increasing CPC help my campaign?

Raising your CPC bid makes your ads more competitive in auctions, improving your potential to achieve clicks and conversions.

Should I stop all other campaigns?

Yes, focusing on the landing page changes, desktop allowance, and CPC bidding without distractions increases the effectiveness of your efforts.

Key Takeaways

• Improve your landing page to better engage visitors.
• Enable desktop device targeting to broaden your campaign reach.
• Increase your cost per click bid for better ad placement.
• Focus exclusively on these changes, pausing other campaigns temporarily.