What Changes Should I Make to My Campaign?

Short Answer: Your landing page plays a vital role in your campaign’s success. Ensure it features a team image to present a trustworthy company people want to work with, and consider placing a video directly below the contact form to boost engagement and connect with your audience.

Full Explanation

The landing page serves as the first point of interaction between your campaign and potential clients. It should visually communicate the professionalism and approachability of your company. Including a team image helps humanize your brand, making visitors feel more comfortable and confident in choosing to work with you.

Additionally, having a video right under the contact form offers a dynamic element that can further engage visitors. Videos can effectively convey your message, showcase your team, and explain your services in a brief, accessible format. Placing it below the contact form ensures that visitors see it at a moment when they are already considering reaching out, potentially increasing the likelihood of conversion.

Step-by-Step Breakdown

Include a Team Image: Select a high-quality photo that represents your team professionally and warmly to build trust with your visitors.
Organize the Landing Page Layout: Position the team image prominently so it immediately conveys a company people want to work with.
Add a Video Below the Contact Form: Place a video just beneath the contact section to offer an engaging and informative experience right when the visitor is ready to take action.

Real Examples

A landing page featuring a friendly team photo at the top creates an inviting atmosphere. For example, a visitor clicking through an ad would recognize the real people behind the service, fostering trust.

Following this, a well-crafted video found below the contact form gives visitors additional information and motivation to get in touch, further increasing the campaign’s effectiveness.

Common Mistakes

Omitting a Team Image: Without a team image, the landing page can feel impersonal and less trustworthy.
Misplacing the Video: Videos placed too far from the contact form may be overlooked, missing the chance to influence visitors at the key decision point.
Neglecting Visual Cohesion: Failing to integrate the team image and video cohesively can confuse visitors and dilute your campaign’s impact.

FAQs

Why is a team image important on the landing page?: A team image helps humanize your company, making it more relatable and trustworthy, which encourages visitors to engage with your campaign.
Where should the video be placed on the landing page?: The video should be placed directly under the contact form to capture visitors’ attention at the moment they are considering reaching out.

Key Takeaways

The landing page is a critical element of your campaign’s success.
Use a team image to build trust and present your company as approachable.
Include a video right below the contact form to increase visitor engagement and conversions.