What Can I Learn from the Scan Reports?

The scan reports provide insight into your ranking position for a specific keyword. They reveal whether you hold the number one spot or if your ranking declines as the location moves further away, helping you understand the competitiveness of your market.

Full Explanation

Scan reports are a valuable tool for seeing where your website stands in search engine rankings for particular keywords. They not only show your position, such as if you are ranked first, but also indicate changes in your ranking based on geographic location. For example, these reports track if your ranking decreases as searchers move farther from your area. This information can give a clear picture of how tough the competition is in your market.

Step-by-Step Breakdown

Identify the keyword you want to track in the scan report.
Check the scan report to see your current ranking position for that keyword.
Observe whether you are ranked in the top spot or further down the list.
Analyze if your ranking shifts as the location changes, particularly when moving farther away from your area.
Use this ranking data to assess how competitive the market is for that keyword within your region and beyond.

Real Examples

For instance, the scan report might show that you are ranked number one for a keyword within your city but your position lowers when the search is done in neighboring towns or states. This positional change highlights how local or regional competition impacts your search visibility.

Common Mistakes

Ignoring geographical differences in rankings and assuming results are uniform across locations.
Focusing only on your current position without understanding market competitiveness.
Overlooking drops in ranking when moving away from your location, thus missing important insights about regional competition.

FAQs

Why does my ranking change with location?: Your ranking can fluctuate because search engines tailor results based on the searcher’s location, reflecting local competition and relevance.
How often should I check scan reports?: Regularly checking scan reports helps you stay updated on ranking changes and market competitiveness, but the exact frequency depends on your SEO strategy.
Can scan reports tell me if my market is competitive?: Yes, by showing how your ranking changes and whether you hold top spots, scan reports help indicate the competitiveness of your market.

Key Takeaways

Scan reports reveal your ranking position for specific keywords.
They show if you hold the number one rank or if rankings drop with distance from your location.
Understanding these rankings helps assess market competitiveness.
Monitoring geographical ranking changes provides insight into local and regional SEO performance.