What can I do if the search volume for my business is very low?

Short Answer: In your conversion campaign, you can use phrase match keywords. This way, even if each keyword only gets 10 or 20 searches, it adds up to a few hundred or a few thousand.

Full Explanation

If you find that search volume for your business keywords is very low, it doesn’t necessarily mean you have no traffic potential. By using phrase match keywords in your conversion campaigns, you can capture a variety of related search terms that collectively increase the total search volume. This approach involves targeting a group of keywords that are variations or phrases related to your core terms. Even if individual keywords have minimal searches, the combined effect can reach a meaningful audience size.

Step-by-Step Breakdown

Identify phrase match keywords: Look for keywords that contain your target phrases but may include additional words before or after the phrase.
Incorporate them into your campaign: Use these phrase match keywords in your ads and content to capture diverse search queries.
Monitor the performance: Track how these keywords cumulatively impact your conversions and search visibility.
Optimize based on results: Refine your phrase match keyword list as needed to improve overall campaign effectiveness.

Real Examples

Although each phrase match keyword might only receive a small number of searches—say, 10 or 20—adding multiple such keywords can increase your total potential reach to several hundred or even a few thousand searches. This incremental approach allows you to build significant search volume from many smaller terms rather than depending on a few high-volume keywords.

Common Mistakes

Relying solely on broad keywords without considering phrase match options can limit your traffic.
Ignoring low-volume keywords because of their individual search numbers can cause you to miss out on the aggregate potential.
Failing to monitor and adjust phrase match keyword usage can reduce your campaign’s effectiveness over time.

FAQs

Why use phrase match keywords? They help capture related searches that include your key phrases, increasing total reach.
Is low search volume a problem? Not necessarily; it can be mitigated by combining many low-volume keywords.
Can phrase match keywords improve conversions? Yes, because they target more specific search queries that may be closer to purchase intent.

Key Takeaways

Low search volume for individual keywords can be overcome by using phrase match keywords in your campaigns.
The combined search volume of many phrase match keywords adds up to a significant total, enhancing your campaign’s reach.
Consistent monitoring and optimization ensure that phrase match keywords contribute effectively to conversions.