What Are Structured Snippets and How Can I Use Them?

Structured snippets are an extended form of site links or call outs that allow you to showcase different types of services or offerings within a service catalog. They provide a way to highlight multiple related services you offer in one place, making it easier for potential customers to see what you provide. You can easily add these snippets by selecting options relevant to your business and applying the changes.

Full Explanation

Structured snippets function similarly to site links and call outs but generally contain more detailed information. They are designed to display under a service catalog, which typically lists various types of services you offer. This feature enhances your online presence by presenting a clear and organized list of your offerings, helping users quickly understand the range of services available. If you don’t already have a structured snippet set up, you can simply click the plus button to add one and choose what is most relevant for your business.

Step-by-Step Breakdown

Identify the relevant category for your business, most commonly the service catalog or types of services.
Click on the plus (+) button to add a new structured snippet.
Select from the available options the ones that best represent your offerings.
Enter the different types of services you provide into the designated fields.
Click on apply to save your changes and activate the snippet on your listing.

Real Examples

For most service-based businesses, structured snippets can be used to list categories like consulting, installation, or maintenance services. Including these service types in your structured snippets can help users immediately see the breadth of your offerings, improving both visibility and click-through rates.

Common Mistakes

Not using the structured snippet because of unfamiliarity with the setup process.
Failing to select the most relevant category for your services.
Neglecting to update the snippet when your service offerings change.

FAQs

Can I use structured snippets if I don’t have a service catalog?
If you don’t currently have a service catalog, you can create one by selecting the relevant service types when setting up your structured snippet.

Are structured snippets important for all businesses?
They are particularly useful for service businesses as they help showcase the different types of services offered clearly to potential clients.

Key Takeaways

Structured snippets are longer and more detailed versions of site links or call outs.
They work well under a service catalog to list multiple types of services.
Adding them involves a simple process of selecting relevant service types and applying the changes.
Properly used, they improve the clarity of your service offerings to potential customers.