What Are Image Extensions in Google Ads?

Short Answer: Image extensions in Google Ads are a type of ad extension that use images to enhance search ads. Unlike some extensions that appear on the Display Network, image extensions specifically display images directly on search results pages.

Full Explanation

Image extensions are a unique form of extension within the Google Ads platform that incorporate images into advertisements. Their primary function is to add a visual element to search ads, making them more engaging and noticeable to users. Importantly, these image extensions do not appear on the Google Display Network. Instead, they are exclusively shown alongside search ads in search engine results pages (SERPs).

Step-by-Step Breakdown

Setup of Image Extensions: You add images specifically to your search ads through extensions in your Google Ads account.
Use of Images: The images serve as visual enhancements to the text ads, helping catch the eye of users.
Where They Appear: These image-enhanced ads are only shown on search results pages, not on other Google advertising platforms such as the Display Network.

Real Examples

When you search for a product or service on Google, an ad might appear that includes a relevant image next to the standard text. These images are delivered through image extensions and make the ad stand out on the SERP. However, you will not see these images as part of ads placed in banner formats on the Display Network.

Common Mistakes

Assuming image extensions work across all Google ad networks, including Display Network.
Expecting images added via extensions to run everywhere Google shows ads; they only appear on search.
Not understanding that image extensions specifically enhance search ads visually without crossing over to display placements.

FAQs

Do image extensions show on the Display Network?: No, image extensions only appear with ads in search results, not on the Display Network.
Are image extensions part of the ad text?: No, they are separate extensions that add images alongside the text ads.

Key Takeaways

Image extensions enhance search ads by adding images.
These images do not appear on the Display Network.
They provide an opportunity to make search ads more attractive and engaging to users.