What Should Be the Visible Number on Your Website for Your Visitors?

The only phone number that should be visible on your website for your visitors is your company’s regular phone number. Specialized call tracking solutions like CallRail switch this visible number automatically when someone arrives through Google ads, replacing it with a tracking call number to monitor calls effectively without disrupting the visitor’s experience.

Full Explanation

When visitors come to your website, they should see the standard, regular phone number that represents your company. This ensures consistency and trust in communication. However, if you want to track calls generated through specific channels such as Google ads, tools like CallRail are used. CallRail automatically swaps the regular phone number with a unique call tracking number, but only for visitors coming through those specific ad campaigns. This switch happens behind the scenes, meaning visitors only ever see one number at a time depending on how they arrived on your site.

Step-by-Step Breakdown

Step 1: Display your company’s regular phone number visibly on your website for all visitors.
Step 2: Implement a call tracking tool like CallRail to manage number switching automatically.
Step 3: When a visitor arrives through Google ads, CallRail replaces the visible company number with a specific call tracking number.
Step 4: Track the calls generated through these ads with the call tracking number while visitors are none the wiser about the change.

Real Examples

For instance, if your standard business number is (555) 123-4567, all visitors will see this number by default on your website. When a visitor clicks on a Google ad targeting a particular service, the visible number seamlessly changes to a unique call tracking number assigned by CallRail. This method helps your business attribute the call to the right marketing effort effectively.

Common Mistakes

Making multiple phone numbers visible on the website simultaneously, which can confuse visitors.
Not using automatic call number switching tools, resulting in inaccurate call tracking.
Displaying tracking numbers permanently, which may reduce visitor trust.

FAQs

Q: Why shouldn’t I display multiple phone numbers on my website?
Having more than one visible phone number can confuse visitors and harm the user experience.

Q: How does call number switching help with tracking?
It allows businesses to know which calls came from specific marketing campaigns by displaying unique numbers to different visitors.

Q: Will visitors notice the number change when coming from ads?
No, the switch happens automatically in the background, so visitors always see a phone number appropriate to their source.

Key Takeaways

Always display your company’s regular phone number on your website to maintain clarity and trust.
Use tools like CallRail to automatically switch visible phone numbers for visitors who come through Google ads.
This approach allows you to track call conversions accurately without confusing your customers.