Can we videotape our meetings with the client where we explain each phase of the project and put it on Instagram?
Short Answer: Yes, you are allowed to videotape your client meetings and share these videos on Instagram. The level of professionalism in the video should align with the investment level of the project. For higher-ticket projects, it may be worth investing in a more professional production. For fewer meetings per year, even filming with a smartphone like an iPhone can be sufficient, but hiring a production team is also an option.
Full Explanation
Videotaping client meetings where you explain the different phases of a project is permissible, and you can post those videos to Instagram. Deciding how professional your videos should be depends largely on the value of the project. If the project represents a significant investment, it is often worthwhile to produce higher-quality videos to better showcase your expertise and professionalism. Conversely, if these meetings are infrequent or the project is less complex, recording with a simple device such as an iPhone may suffice.
Step-by-Step Breakdown
- Record your meetings: Capture the discussions where you explain project phases, either using your phone or a dedicated camera.
- Evaluate the project value: Determine the ticket size or investment-worthiness of the project to decide the production level for your videos.
- Choose recording method: For occasional or smaller projects, use your iPhone or a similar device. For high-value projects, consider hiring a production team to ensure a polished final product.
- Share on Instagram: Post the videos to Instagram to engage your audience and showcase your process and expertise.
Real Examples
If you have just a few important meetings yearly related to high-budget projects, investing in a professional production team can elevate your content. On the other hand, if there are only occasional meetings or the projects involve smaller budgets, simply filming with your phone is a practical and cost-effective approach. Both methods support leveraging Instagram as a platform for client engagement and marketing.
Common Mistakes
- Assuming all video content needs to be highly produced regardless of project size, which can lead to unnecessary costs.
- Overlooking the importance of video quality in higher-ticket projects, potentially missing opportunities to impress clients and viewers.
- Not considering the infrequency of meetings when deciding on professional production resources.
FAQs
- Can I use my phone to record every meeting? Yes, especially if meetings are few and the project is not large; however, higher-value projects may benefit from professional filming.
- Is it necessary to hire a production team for this content? Not always. It depends on the investment level and how often you hold meetings worth filming.
- Is sharing these videos on Instagram a good marketing practice? Yes, it allows potential clients and followers to understand your process and expertise.
Key Takeaways
- Videotaping client meetings and posting on Instagram is allowed and beneficial.
- The professionalism of your video should match the importance and value of your project.
- Smartphone recording is practical for limited or smaller projects.
- Consider hiring professionals when project investment justifies higher production quality.