What are the two main parts of SEO?

The two main parts of SEO are local SEO and regular SEO. Local SEO focuses on optimizing your Google business profile to appear at the top of search results, while regular SEO targets getting your website to rank in the top positions organically without paying for ads.

Full Explanation

SEO, or Search Engine Optimization, is composed of two essential components that work together to improve your online presence. The first part, local SEO, is dedicated to elevating your Google business profile so that it appears prominently in local search results. This allows potential customers near your geographical area to find your business quickly and easily.

The second part, often called regular SEO, centers on optimizing your website itself to rank high organically in search results. This means your site appears naturally in the top positions on search engines without the need to invest in paid advertisements. Together, local SEO and regular SEO help strengthen your visibility across different search contexts.

Step-by-Step Breakdown

To understand how SEO works effectively, consider these two parts:

Local SEO: Focus on improving your Google business profile to ensure it shows up in top local search results. This often includes adding accurate business information and optimizing your profile to meet local search criteria.
Regular SEO: Enhance your website’s content and structure to rank highly in organic search results. This involves optimizing for keywords, improving site speed, and making your website attractive to search engines without paying for ads.

Real Examples

While specific examples are not provided here, understanding the distinction helps you recognize the difference between when your Google business profile appears in local searches versus when your website ranks naturally through organic search results.

Common Mistakes

One common mistake is overlooking either part of SEO. For example, neglecting your Google business profile may cause you to miss valuable local traffic, while ignoring organic SEO might prevent your website from ranking well over time without paid advertising.

FAQs

What is local SEO? A practice focusing on optimizing your Google business profile to appear at the top in local search results.

What is regular SEO? The process of improving your website’s ranking organically without paying for ads.

Are local SEO and regular SEO separate? They are distinct but complementary parts of overall SEO strategy.

Key Takeaways

SEO has two main parts: local SEO and regular SEO.
Local SEO targets your Google business profile for top local search visibility.
Regular SEO focuses on your website’s organic ranking without paid ads.
Both parts are necessary for a comprehensive SEO approach.