How do I turn off the ‘Advantage Plus Audience’ setting?

The short answer is that you can turn off the ‘Advantage Plus Audience’ setting during the initial setup of your new audience. By scrolling down to the ‘Audience’ section and clicking on it, you will find the option labeled ‘Advantage.’ Switching from this to the ‘Original Audience’ option effectively disables the ‘Advantage Plus Audience’ feature.

Full Explanation

The ‘Advantage Plus Audience’ is a setting applied when creating a new audience for campaigns, but it is not always the desired choice. To disable this setting, it must be done at the beginning of the setup process. By locating the ‘Audience’ section during this step, users can switch their audience targeting method. Selecting the ‘Original Audience’ option instead of the ‘Advantage’ setting ensures that the feature is turned off, giving you control over who exactly is targeted.

Step-by-Step Breakdown

1. Start the process of creating a new audience.
2. Scroll down until you see the ‘Audience’ section.
3. Click into the ‘Audience’ section to view available options.
4. Locate the setting labeled ‘Advantage.’
5. Change the setting from ‘Advantage’ to ‘Original Audience.’
6. Confirm that the change has been applied before proceeding.

Real Examples

When setting up a campaign’s audience for the first time, users might find the ‘Advantage Plus Audience’ enabled by default. By following the steps above to switch back to the ‘Original Audience’ option, the system will stop using the enhanced targeting advantages, instead relying on your selected custom audience.

Common Mistakes

• Attempting to switch off ‘Advantage Plus Audience’ after completing the initial setup rather than during setup.
• Overlooking the ‘Audience’ section, thus missing the opportunity to toggle the setting.
• Not confirming the selection has switched from ‘Advantage’ to ‘Original Audience,’ which keeps the setting enabled unintentionally.

FAQs

Can I turn off ‘Advantage Plus Audience’ after the initial setup?

The setting must be changed during the initial setup in the ‘Audience’ section. It cannot be turned off afterward.

What is the difference between ‘Advantage’ and ‘Original Audience’?

‘Advantage’ enables enhanced audience targeting, while ‘Original Audience’ relies on the audience specified by the user without enhancements.

Key Takeaways

• The ‘Advantage Plus Audience’ setting is controlled during the new audience creation process.
• Access the ‘Audience’ section and switch from ‘Advantage’ to ‘Original Audience’ to disable it.
• Ensure you make this change early to avoid automatic enhanced audience targeting.