What Are Some Things That Google Doesn’t Like in the Website for Advanced Verification?

Short Answer: Google does not favor websites that display claims of 24/7 availability or mention a 20-minute ETA. Including these specific details can lead to delays in the approval process for advanced verification.

Full Explanation

When pursuing advanced verification, it is important to understand what Google considers unfavorable when reviewing a website. Specifically, Google dislikes when websites advertise either round-the-clock availability or promise service within a 20-minute estimated time of arrival (ETA). These types of claims can negatively impact the verification timeline and cause delays in approval.

Step-by-Step Breakdown

Review your website content carefully to identify any statements related to availability or response times.
Remove any claims indicating a 24/7 presence, as Google views this as unrealistic or potentially misleading.
Avoid mentioning exact ETAs such as a 20-minute arrival time to prevent triggering Google’s scrutiny.
After updating, submit your website for advanced verification and expect a smoother, possibly faster approval process.

Real Examples

Here are instances of website statements that Google does not prefer:

“We offer 24/7 support for all customers.”
“Our team arrives within 20 minutes of your call.”

Such exact availability claims may look professional but often result in delays during the verification process.

Common Mistakes

Including unverified or exaggerated availability claims like 24/7 service.
Promising specific ETAs such as “service within 20 minutes” without substantiating those claims.
Not reviewing website content carefully before submitting for verification.

FAQs

Q: Why does Google dislike 24/7 availability claims?

A: Such claims can appear unrealistic or unverifiable, which may lead Google to question the authenticity and reliability of the website.

Q: Can mentioning a different ETA help with verification?

A: Any specific ETA, especially a short one like 20 minutes, has the potential to cause delays. It is best to avoid exact timing commitments in your content.

Key Takeaways

Avoid stating that your services are available 24/7 on your website.
Do not mention exact ETAs like a 20-minute arrival time.
Removing these claims can help speed up Google’s advanced verification approval.
Careful content review before submission is crucial to avoid delays.