The journey begins with setting up your Google Ads campaign to maximize clicks with a maximum cost-per-click (CPC) bid limit. This strategy is designed to drive traffic to your website. It’s about getting potential customers to engage with your business.
The key milestone to aim for is reaching at least 50 conversions. Conversions can take the form of phone calls or website lead forms. These are valuable interactions that can lead to new customers for your service business. Google Ads provides tools to track and capture these conversions effectively.
Once you’ve achieved 50 conversions, it’s time to transition to a maximized conversion strategy with a target CPA (Cost Per Acquisition). This is where the magic happens. This strategy optimizes your ad campaign to get more of the conversions that matter to your business while keeping costs in check.
The speaker in the video, who has managed millions of dollars in ad spend on Google Ads, vouches for this strategy as the best method to date. It’s a data-driven approach that leverages Google’s algorithms to drive results. By targeting a specific CPA, you’re not just getting clicks; you’re getting valuable conversions that can lead to real customers for your service business.
In a world of advertising options, finding the right strategy can be a challenge. However, this simplified approach to Google Ads for service businesses has a track record of success. It’s a strategy that starts with maximizing clicks, progresses to capturing 50 conversions, and then switches to maximizing conversions with a target CPA. If you’re looking for results, give this strategy a try.
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