How Do I Test if Most People Are Contacting Me Through Mobile Devices?

The short answer is that you can determine if most contacts come from mobile devices by temporarily decreasing your ad exposure on other platforms and monitoring the results. If your cost per lead remains favorable and your budget is well spent during this period, it indicates that mobile devices are likely the primary source of your contacts. Otherwise, you can revert the changes and adjust your strategy accordingly.

Full Explanation

Testing whether most people contact you via mobile devices involves adjusting your advertising exposure strategically. By reducing the exposure of your ads on platforms other than mobile for a couple of weeks, you create a controlled environment to evaluate the source of your leads. This approach allows you to see whether the reduction impacts your lead cost and budget efficiency. If your cost per lead remains low and the budget is effectively utilized during this time, it suggests that mobile devices are driving most of the contacts. Conversely, if the cost per lead increases or the budget is not spent efficiently, it implies that mobile devices may not be the main channel, and you can restore the previous advertising settings.

Step-by-Step Breakdown

Reduce ad exposure on non-mobile platforms: For a set period, such as a couple of weeks, deliberately decrease how often your ads appear on platforms other than those targeting mobile devices.
Monitor key metrics: Keep track of your cost per lead and how efficiently your advertising budget is spent during this testing phase.
Analyze results: Evaluate whether lowering non-mobile exposure affects your lead generation costs and budget use positively or negatively.
Decide on next steps: If metrics remain favorable, continue focusing on mobile platforms. If not, revert to your previous ad exposure settings.

Real Examples

Imagine you run ads on desktop and mobile platforms. You decide to reduce desktop ad exposure temporarily. If after two weeks your leads continue to come at a good cost and your budget is well utilized, this indicates most contacts likely originated from mobile devices. On the other hand, if your cost per lead rises and the budget isn’t spent as effectively, it signals that leads from non-mobile platforms are significant, and you should revert your ad strategy accordingly.

Common Mistakes

Not allowing enough time: Testing for less than a couple of weeks might not provide accurate data due to normal fluctuations.
Failing to monitor metrics closely: Without tracking cost per lead and budget efficiency, you can’t assess the impact of reducing ad exposure.
Making changes without a plan to revert: It’s important to be ready to return to previous settings if results are unfavorable.

FAQs

How long should I decrease ad exposure on other platforms?: A couple of weeks is recommended to gather meaningful data.
What should I look for to know mobile leads are dominant?: If your cost per lead remains low and the budget is well spent, it indicates mobile leads are likely dominant.
What do I do if cost per lead increases after decreasing exposure on other platforms?: You should revert the exposure settings to their original state since it suggests non-mobile platforms are important for generating leads.

Key Takeaways

You can test mobile lead dominance by reducing ad exposure on non-mobile platforms temporarily.
Monitoring cost per lead and budget efficiency during this period is essential.
Positive results support continuing mobile-focused efforts; negative results indicate the need to revert changes.