How Can I Test If the City I Chose for My Campaign Is Causing Issues?

Short Answer: To check if your chosen city is causing problems in your campaign, you should duplicate your campaign and then change the city targeting. For example, remove the current city and replace it with a larger city to see if that change improves your campaign’s performance.

Full Explanation

Sometimes the location you target in a marketing campaign can impact its results. If you suspect the city you have selected is not performing well or causing issues, one effective method is to test by changing that city. By creating a copy of your existing campaign and swapping the city, you can observe whether targeting a different location—preferably a bigger one—makes any difference in how your campaign behaves or succeeds.

Step-by-Step Breakdown

1. Duplicate your current marketing campaign to maintain all settings except city targeting.
2. Remove the current city specified in the duplicate campaign.
3. Add a new city, ideally one that is somewhat larger than the original.
4. Run the duplicated campaign and monitor the performance results.
5. Compare the results with the original campaign to identify if city selection was impacting outcomes.

Real Examples

If your campaign is targeting a small city and you notice low engagement, duplicating the campaign and changing the city to a nearby larger city can help you determine if the original city was the limiting factor. For instance, changing from a smaller town to a bigger metropolitan area might show improved reach or conversions.

Common Mistakes

• Not duplicating the campaign before making changes, which can cause loss of original settings and data.
• Choosing a new city that is too similar in size or market scope to the original, which might not provide meaningful insights.
• Failing to give enough time or data collection before concluding whether the new city makes a difference.

FAQs

Q: Why should I choose a bigger city when testing?
A: A bigger city often has a larger audience and potentially more opportunities, which helps in determining if the original city size was restricting campaign performance.

Q: Can I test multiple cities simultaneously?
A: The suggested approach is to duplicate and test one city at a time to clearly isolate the impact of city changes on your campaign’s results.

Key Takeaways

• Duplicating your campaign before making city changes preserves your original data and settings.
• Changing the city to a bigger one can reveal if location is the cause of campaign issues.
• Careful comparison between the duplicated campaign and the original provides clear insight on the city’s effect.