What is the structure of a campaign?

The structure of a campaign is organized by city, with each campaign consisting of various ad groups that represent different services.

Full Explanation

A campaign is primarily organized based on a particular city. This means that each campaign centers around marketing efforts targeted within that city. Within each campaign, there are multiple ad groups. These ad groups correspond to the individual services being offered. Essentially, an ad group represents a specific service under the wider umbrella of the city-focused campaign.

Step-by-Step Breakdown

1. Campaign Level: First, define the campaign based on the city in which you want to run your marketing efforts.
2. Ad Group Level: Inside this city-based campaign, organize your ad groups according to the services you provide.
3. Service Representation: Each ad group should focus on a single service category. For example, if you offer auto glass repair, it would be structured as one distinct ad group.

Real Examples

Consider a company that operates campaigns based on different cities. Each campaign focuses exclusively on that city’s market. Within this campaign, the company separates its marketing into ad groups by service. For instance, auto glass repair is classified as its own ad group, differentiating it from other services under the same city-specific campaign.

Common Mistakes

• Failing to organize campaigns by city may lead to scattered targeting and less focused marketing efforts.
• Not breaking down services into distinct ad groups can cause overlap and confusion in campaign messaging.
• Grouping multiple services into one ad group instead of separating them can reduce the effectiveness of service-specific ads.

FAQs

Q: Why base a campaign on a city?
A: It allows for targeted marketing tailored to the specific audience and demographics of that location.

Q: What defines an ad group within a campaign?
A: An ad group represents a particular service offered within the city-focused campaign.

Q: Can one campaign include multiple services?
A: Yes, but each service should be organized as its own separate ad group within that campaign.

Key Takeaways

• Campaigns should be structured around a city to maintain clear geographic targeting.
• Within each campaign, ad groups distinguish the various services offered.
• Organizing by service into separate ad groups enhances clarity and marketing efficiency.