How Should I Structure My Ad Groups for a Local Service Business?

Short Answer: Structure your ad groups around the specific services you provide by creating separate ad groups for each individual service aspect, such as spring replacement for garage doors, to target relevant keywords effectively.

Full Explanation

When managing ad groups for a local service business, it’s vital to organize them by the particular services you offer. Ad groups should not be too broad but focused on distinct service categories or tasks. This allows your ads and keywords to be closely connected, improving relevance and performance.

Step-by-Step Breakdown

Identify each specific service you provide (for example, garage door spring replacement).
Create an individual ad group for every service or service variation.
Within each ad group, include keywords and ads that correspond directly to the named service.
Avoid mixing different services in one ad group to maintain clarity and targeting precision.

Real Examples

If your local business specializes in garage door services, you could create separate ad groups such as:

Spring garage doors
Spring repair
Garage door spring replacement

Each ad group would focus on its specific aspect to enhance the targeting of ads and keywords.

Common Mistakes

Grouping multiple unrelated services into a single ad group, resulting in lower ad relevance.
Using generic ad groups that do not focus on a particular service.
Failing to differentiate between service variations in separate ad groups.

FAQs

Why should I separate ad groups by specific services?
Separating ad groups by service ensures your ads and keywords closely align, increasing click-through rates and ad relevance.

Can I use one ad group for all garage door services?
It’s better to create different ad groups for each specific service like spring repair to target users searching for that exact need.

Key Takeaways

Always create ad groups based on the distinct services you provide.
Focus each ad group on a singular service or service variation for better targeting.
This structure improves ad relevance, performance, and overall campaign success.