What strategy would you try if you want Google Ads to send more traffic to your Google Business Profile?

The short answer is to pause all assets except for location assets in your Google Ads campaign. By doing so, Google Ads will prioritize promoting the location asset, which is directly linked to your Google Business Profile, thereby driving more traffic to it.

Full Explanation

When running Google Ads, multiple assets may be competing for attention. These assets can include various ad components such as text, images, calls to action, or other promotional elements. Location assets specifically highlight your physical business location and are tied closely to your Google Business Profile. If you want to boost traffic to that profile, it’s important to direct Google Ads’ focus towards these location assets. Pausing all other assets removes competition, making Google more likely to show ads promoting your location. This targeted approach ensures that users are more often directed toward your business profile where they can see local information, reviews, and other important details about your business.

Step-by-Step Breakdown

Identify all active assets in your Google Ads campaign including location assets and others.
Pause every asset except for the location assets.
Monitor Google Ads performance to confirm that the promotion is concentrated on location assets.
Check traffic metrics directed to your Google Business Profile to ensure an increase.

Real Examples

Although no specific examples are provided, the concept suggests that by narrowing down asset activity in Google Ads, the advertising system allocates more resources to the location asset. When this asset is linked directly to your Google Business Profile, traffic improves because ad impressions and clicks are more connected to your local business presence.

Common Mistakes

Failing to pause non-location assets, resulting in diluted ad focus.
Not linking location assets properly to the Google Business Profile, which undermines traffic goals.
Neglecting to review campaign performance after changes, so effectiveness is unknown.

FAQs

Why should I pause other assets?: Pausing other assets removes competition within your campaign, allowing the location asset to be more prominently promoted.
Does this strategy guarantee more traffic?: It increases the likelihood of more traffic by focusing promotion on the location tied to your Google Business Profile, but results depend on other factors like ad quality and audience targeting.
Can I reactivate other assets later?: Yes, you can always resume paused assets once you achieve your traffic objectives.

Key Takeaways

To drive more traffic from Google Ads to your Google Business Profile, focus on location assets.
Pausing all other non-location assets makes Google prioritize promotion of your location.
Careful monitoring after changes helps validate improved traffic flow to your profile.
This targeted asset strategy simplifies Google Ads’ decision-making to promote your local business more effectively.