What is the strategy for building a business with multiple Google My Business (GMB) listings?

Short Answer: The strategy for building a business with multiple GMB listings involves establishing a primary business listing alongside a second GMB listing that competes with the main one. This second listing acts as a backup to ensure consistent work flow for technicians, while a partner is brought in to learn the business with the goal of eventually merging the two businesses.

Full Explanation

The approach centers on having more than one Google My Business listing actively associated with your business operations. One listing is created as the main or primary business that serves as the core brand presence online. Simultaneously, a second GMB listing exists which competes directly with the primary business. This secondary listing is not merely a duplicate but serves a strategic purpose: it functions as a backup plan. By maintaining two listings, the business can better guarantee that there is a sufficient volume of jobs available to keep technicians busy, even if one listing experiences challenges or fluctuations in visibility.

In addition to managing multiple listings, the strategy incorporates bringing a partner into the business. This partner’s role involves learning the different aspects of the business through active involvement. Over time, the combined efforts and experience gained by the partner help facilitate a process where the two businesses can be merged, creating a stronger and more unified operation.

Step-by-Step Breakdown

1. Build the Primary Business Listing: Establish your main Google My Business listing that represents your business’s primary identity and online presence.
2. Create the Second GMB Listing: Set up another listing that operates alongside the primary one. This acts as a competitive backup to ensure sustained work flow.
3. Use Listings to Secure Consistent Jobs: Leverage both listings to ensure there is a steady influx of jobs, keeping your technicians actively working.
4. Bring in a Business Partner: Introduce a partner who will learn the ins and outs of the business by being directly involved in day-to-day operations.
5. Plan to Merge Both Businesses: Work towards eventually combining the two business entities to strengthen your overall market position.

Real Examples

Although specific examples are not detailed here, the strategy inherently implies using the two Google My Business listings strategically. The primary listing focuses on the main brand, while the second listing competes to ensure there are no employment gaps for the technicians. Bringing a partner involved in the process underpins the business sustainability and growth through merge.

Common Mistakes

• Operating only one GMB listing can put the business at risk if rankings drop or issues arise.
• Failing to differentiate the roles of the two listings can lead to confusion or lost opportunities.
• Neglecting to involve a partner can limit learning and growth opportunities that enable merging.
• Not planning to merge the two businesses may result in inefficient operations and missed potential for consolidation.

FAQs

Why have two GMB listings instead of one?

Having two listings provides a backup that helps maintain a consistent flow of jobs and supports business continuity.

What is the role of the partner in this strategy?

The partner learns the business and helps prepare the operation for merging the two listings or businesses.

Does the second GMB listing compete against the first?

Yes, the second listing competes with the primary business but strategically serves to keep the business afloat by bringing in additional work.

Key Takeaways

• Build a primary GMB listing for your core business identity.
• Create a second competing GMB listing as a backup to secure steady jobs.
• Engage a partner to learn and help merge the businesses for stronger growth.
• Using multiple GMB listings strategically can protect your business from fluctuations and promote sustainability.