How Do I Start Building My Google Ads Campaign?

The short answer to starting your Google Ads campaign is to begin by creating a new campaign. While the layout or user experience of Google Ads might vary, the process remains consistent. It is important to select the option to create a campaign without goals guidance for your objective to ensure full control over your campaign settings.

Full Explanation

When you start building your Google Ads campaign, the first step is to initiate a new campaign within the Google Ads platform. Although you might notice differences in the user interface or how things are arranged, the overall procedure and the core process remain the same. Choosing to create a campaign without goals guidance is a crucial step because it allows you to bypass the automatic suggestions based on predefined goals. This approach gives you more freedom to customize your campaign exactly how you want it.

Step-by-Step Breakdown

Start a New Campaign: Log into your Google Ads account and select the option to create a new campaign.
Choose Campaign Type: While the user interface might look different depending on updates, stick to the process laid out for campaign creation.
Select the Objective: Specifically pick the option to create a campaign without goals guidance. This option ensures you have control over all settings and parameters rather than following a guided setup.

Real Examples

In practice, users often find that even if the layout changes with updates to Google Ads, the fundamental steps—starting a new campaign and choosing to create it without goals guidance—stay constant. This consistency means that once you learn the process, you can adapt easily to interface adjustments while maintaining a strong campaign foundation.

Common Mistakes

Not starting with a new campaign: Trying to modify an existing campaign instead of starting fresh can limit your setup options.
Using goal guidance without fully understanding it: Relying on automatic goal settings may restrict customization and reduce control.
Ignoring interface changes: Assuming the layout remains exactly the same each time may cause confusion; focus on the consistent core steps.

FAQs

Can I start a campaign with goals guidance? Yes, but to gain full control over customization, it’s recommended to create a campaign without goals guidance.
Will the interface always stay the same? No, the layout or user experience might change, but the core process does not.
What is the first step in building a campaign? Starting a new campaign in your Google Ads account.

Key Takeaways

Begin by creating a new campaign within Google Ads.
Expect some changes in layout or user experience, but know the process remains stable.
Choose to create your campaign without goals guidance to maintain full control over your campaign settings and design.