How do I sort search terms by clicks in Google Ads?

The short answer is that in Google Ads, you can sort search terms by clicks by first navigating to the Insights and Reports section. From there, go to Search Terms and locate the column labeled Clicks. Clicking this column allows you to sort the search terms based on the number of clicks they have received.

Full Explanation

Google Ads provides detailed data on the performance of your search terms. To understand which keywords or phrases are driving the most engagement, it is useful to sort search terms by the number of clicks. This sorting ability is found within the Insights and Reports section, specifically under the Search Terms report. By finding and clicking on the Clicks column header, you reorder the list of search terms from highest to lowest clicks, or vice versa. This lets you quickly see which terms are most effective in attracting users.

Step-by-Step Breakdown

Log into your Google Ads account.
Navigate to the Insights and Reports section of the dashboard.
Select Search Terms to access a detailed report showing all search queries that triggered your ads.
Locate the Clicks column within this report.
Click on the Clicks column header to sort the search terms either ascending or descending based on the number of clicks.

Real Examples

Imagine you want to identify which search terms generate the most visitor traffic to your website from your ad campaigns. By using the search terms report and sorting by clicks, you can easily pinpoint top-performing queries. This insight can help you focus your budget on the most effective keywords.

Common Mistakes

Not locating the Insights and Reports section first, making it harder to find the Search Terms report.
Failing to click on the Clicks column header, which means missing out on sorting the data as needed.
Misunderstanding the report structure and looking for clicks in other unrelated sections.

FAQs

Q: Where exactly can I find the Search Terms report?
A: The Search Terms report is located within the Insights and Reports section of Google Ads.

Q: Can I sort search terms by metrics other than clicks?
A: While this guide focuses on sorting by clicks, typical reports often provide other columns, but sorting clicks helps identify popular search terms.

Key Takeaways

Sorting search terms by clicks helps identify the most engaging keywords.
This function is found under the Insights and Reports section in Google Ads.
Click the Clicks column header within the Search Terms report to sort your data conveniently.