Would you recommend to have this campaign on a different city?

Short Answer: It’s generally not necessary to move your campaign to a different city because your manual CPCs prevent internal competition, and targeting by radius allows you to reach outskirts effectively. If you observe better performance or lower costs with this approach, consider closing the other companion campaign and focus on this.

Full Explanation

The primary reason this campaign is not competing aggressively against itself is due to the use of manual cost-per-click (CPC) bidding. Manual CPC means you set your own bids, which prevents your campaigns from bidding against each other and driving up costs.

Additionally, your campaign uses radius targeting. This strategy broadens the reach beyond a strict city limit and includes areas on the outskirts, which gives your campaign more opportunities to show ads in surrounding regions where your regular campaign pins may not reach effectively. This helps ensure your ad has extended exposure without necessarily needing to relocate or split campaigns by city.

Step-by-Step Breakdown

1. Manual CPC Bidding: Set bids that you control, avoiding competition between your own campaigns.
2. Radius Targeting: Expand delivery to the outskirts beyond the core city area for better coverage.
3. Performance Comparison: Monitor which campaign performs better or costs less.
4. Campaign Consolidation: If the radius-based campaign is more efficient, consider shutting down the other to streamline management and spend.

Real Examples

In scenarios where radius targeting supplements your main campaign area, you may find improved outreach in nearby locations without extra conflicts caused by your bidding strategy. Since manual CPC prevents overlap bidding, using radius enables you to capture potential customers you might otherwise miss.

Common Mistakes

• Assuming relocation is required: Moving campaigns to different cities without evaluating existing radius strategies may fragment your efforts unnecessarily.
• Not comparing performance data: Failing to check which version of your campaign performs better can lead to higher costs and lower returns.
• Ignoring bidding methods: Using automatic bidding might cause campaigns to compete against each other, unlike manual CPC.

FAQs

Q: Does radius targeting replace city targeting?
A: Radius targeting complements city targeting by including surrounding areas, expanding reach beyond strict city limits.

Q: What happens if I don’t use manual CPC?
A: Without manual CPC, your campaigns might compete against each other internally, increasing bid costs.

Q: Should I always close the companion campaign?
A: Only close it if your radius-targeted campaign shows better or more cost-effective performance.

Key Takeaways

• Manual CPC bidding prevents your campaigns from competing against each other internally.
• Radius targeting broadens your campaign’s reach to outskirts and surrounding areas effectively.
• Performance and cost should guide whether to consolidate or maintain multiple campaigns.
• Relocating campaigns to different cities is not necessary if radius targeting and manual bidding are optimally applied.