Should We Start Running Instagram Ads?

Short Answer: Yes, you should start by posting different types of videos on your Instagram page and allocating around $30-$40 per day to boost them. This initial approach helps you identify which videos generate the most interactions and profile visits. Once you determine the top performing video, you can increase your budget to drive more traffic and raise awareness for your business.

Full Explanation

Running Instagram ads is an effective way to increase your business’s reach and attract more attention to your profile. By posting various video types on your Instagram page and investing a daily budget of approximately $30 to $40 to promote them, you can gather valuable data on which videos engage your audience the most. Engagement metrics such as interactions and profile visits provide clear indicators about the content that resonates best with your target audience. This approach ensures that your advertising spend is directed toward content proven to perform well.

Step-by-Step Breakdown

Create diverse video content: Develop several types of Instagram videos to understand what style or message appeals most to your followers.
Allocate a daily budget: Start with spending around $30-$40 daily to boost these videos. Keep the budget moderate initially to test each ad’s performance without overspending.
Monitor interactions and profile visits: Track the engagement levels each video receives, focusing on likes, comments, shares, and how many users visit your profile afterward.
Identify the best performing video: Determine which video generates the highest amount of interaction and profile traffic.
Increase budget strategically: Once you find the video that works best, increase the advertising budget for that specific video to maximize reach and business awareness.

Real Examples

For instance, if you post a tutorial video, a behind-the-scenes clip, and a customer testimonial, and the tutorial video gets the most profile visits and interactions, you would then allocate more of your advertising spend to that tutorial video. This focused spending helps amplify content that effectively drives engagement and grows your audience.

Common Mistakes

Skipping the testing phase by not posting different types of videos first can lead to ineffective ad spending.
Investing a large budget immediately without assessing video performance can waste resources on content that doesn’t engage your audience.
Ignoring performance metrics like interactions and profile visits prevents you from optimizing your ad strategy effectively.

FAQs

Q: How much should I spend on Instagram ads initially?
Start with around $30-$40 per day to test various videos and gauge their effectiveness.

Q: What metrics should I look at to choose the best video to boost?
Focus on interactions such as likes, comments, shares, and especially the number of profile visits each video generates.

Q: When should I increase my budget?
Once you identify the video that performs best, gradually increase your budget for that video to boost its reach and impact.

Key Takeaways

Start by posting different types of videos and boosting them with a moderate daily budget.
Use engagement and profile visits to determine which video works best.
Increase your ad spend on the top-performing video to maximize traffic and awareness.
Following this method helps optimize your Instagram advertising for better business results.