Should I Change My Bidding Strategy Back After It Was Automatically Changed?

Short Answer: Yes, you should change your bidding strategy back to max clicks. Only switch to max conversions once you are consistently receiving a significant number of leads that are marked as conversions, so Google has enough data to effectively optimize your campaigns.

Full Explanation

Automatically changing your bidding strategy can sometimes disrupt the performance of your advertising campaigns. The max clicks bidding strategy is designed to drive as much traffic to your site as possible, making it ideal when your primary goal is to increase site visits. On the other hand, the max conversions strategy focuses on driving leads that result in measurable conversion events. However, this approach requires sufficient conversion data for Google’s algorithms to optimize effectively.

Switching to max conversions too early, without enough conversion data, can lead to suboptimal results because Google lacks enough information to make informed bidding decisions. Therefore, it is best practice to first gather a meaningful number of leads that are confirmed conversions before relying on max conversions bidding.

Step-by-Step Breakdown

Monitor your leads: Track the number of leads and ensure they are being marked as conversions within your Google Ads account.
Evaluate data volume: Confirm that you are receiving a significant volume of conversion-marked leads to provide enough data for Google’s algorithms.
Use max clicks initially: Keep your bidding strategy set to max clicks while building sufficient conversion data.
Switch to max conversions strategically: Once you have enough conversion data, change your bidding strategy to max conversions to help Google optimize bids for better conversion rates.

Real Examples

Imagine you have an active campaign, and Google has automatically changed your bidding strategy to max conversions early on. If you notice a drop in traffic or inconsistent conversions, it is a sign that Google does not yet have enough conversion data to optimize effectively. By switching back to max clicks, you increase traffic volume, which allows more potential conversion events to occur. Once a sufficient number of lead conversions are recorded, switching back to max conversions can then enhance your campaign performance.

Common Mistakes

Changing to max conversions too soon without enough conversion data, leading to poor optimization and campaign results.
Failing to monitor the quality and volume of conversions before adjusting bidding strategies.
Assuming automatic changes by Google Ads are always beneficial without evaluating their impact.

FAQs

Q: When is the right time to switch to max conversions?
A: The right time is when you are consistently getting a significant number of leads marked as conversions.

Q: Can I keep using max clicks indefinitely?
A: Yes, especially if you are focused on driving traffic rather than conversion optimization.

Q: What happens if I leave the automatic bidding strategy as max conversions from the start?
A: Without enough conversion data, Google may not optimize bids effectively, which could reduce campaign performance.

Key Takeaways

Always start with max clicks to gather enough traffic and conversion data.
Switch to max conversions only after achieving a significant number of conversion-marked leads.
Regularly monitor your campaign performance and conversion data before adjusting bidding strategies.
Automatic changes by Google Ads require evaluation and sometimes manual adjustment to align with your goals.