Should I Add the City Name with All the Services in My Google Ads?

Short Answer: No, you should not add the city name with all the services in your Google Ads. Doing so might lead to suspension because Google may interpret this as subjective content, which goes against their advertising policies.

Full Explanation

While it might seem helpful to include the city name in every service listed within your Google Ads, this practice is not recommended. Google’s policies are strict about the type of content allowed in ads, and repeatedly adding city names to service descriptions can be considered subjective content. Subjective content refers to information that may be seen as opinion-based or unverifiable, which is discouraged by Google. Therefore, including city names indiscriminately across all services can trigger a suspension of your ad account.

Step-by-Step Breakdown

Understand Google’s policies on ad content.
Avoid adding city names to every single service in your ads.
Focus on clear and objective information about your services.
Ensure your ad content complies to avoid suspension risks.

Real Examples

While specific examples are not provided here, you can consider situations where each service in your ad copy is combined with a city name repeatedly. Such ads risk being flagged for containing subjective content as per Google’s guidelines. Therefore, it is better to mention the location contextually rather than attaching it to each service explicitly.

Common Mistakes

Adding city names to all service listings indiscriminately.
Ignoring Google’s policy on subjective content in ads.
Failing to review ad content thoroughly before publishing.
Assuming more location mentions improve ad performance without considering policy compliance.

FAQs

Q: Why does Google consider adding city names to all services subjective content?
A: Because repetitive location mentions tied to services can be interpreted as opinion-based or non-factual, which Google prohibits.
Q: Can adding a city name in some services be safe?
A: Yes, but it should be done thoughtfully and not across all services to avoid policy issues.
Q: What happens if my ad is suspended for this reason?
A: Your account may face restrictions or suspension until the ads comply with Google’s policies.

Key Takeaways

Do not add the city name with all your services in Google Ads.
Repetitive inclusion of city names may lead to suspension due to Google’s view of it as subjective content.
Adhere to Google’s policies by keeping ad content clear, objective, and compliant.
Carefully review your ad copy to maintain account health and avoid penalties.