How do I set up keyword insertion in my Google Ads headline?

Short Answer: To set up keyword insertion in your Google Ads headline, start by opening a curly bracket in the first headline field. Then select “keyword insertion” from the options provided, where you can choose how the inserted keyword will be presented: lowercase, sentence case, or title case. After that, enter your default headline and click apply to finalize the setup.

Full Explanation

Keyword insertion in Google Ads helps dynamically insert the user’s search term into your ad headline. This technique enhances ad relevance and can improve overall click-through rates. You initiate this setup by typing the curly bracket “{” in the headline field where you want the keyword to appear. Google Ads then displays three formatting options: lowercase, sentence case, and title case. These options allow you to control how the keyword will appear based on your preferred styling.

Step-by-Step Breakdown

Open the first headline field where you want to add keyword insertion.
Type the opening curly bracket “{” to trigger the keyword insertion option.
Select “keyword insertion” from the choices Google Ads provides.
Choose the desired case for your keyword display: lowercase (all letters in lowercase), sentence case (capitalize only the first letter), or title case (capitalize the first letter of each word).
Enter a default headline text to use if the keyword insertion cannot be applied.
Click “Apply” to save the keyword insertion to your headline.

Real Examples

When you choose lowercase formatting, all the keywords that dynamically appear in your ad headline will show in lowercase letters. For example, if the keyword is “Running Shoes,” it will appear as “running shoes” in the headline. Similarly, if sentence case is chosen, it will be displayed as “Running shoes,” and with title case, it will appear as “Running Shoes.” This choice influences how your ad reads and affects the visual style presented to your audience.

Common Mistakes

Not including a default headline: Always add a default headline in case keyword insertion fails or uses a keyword too long to fit.
Forgetting to select the keyword insertion option after typing the curly bracket.
Choosing an unintended case style that may not align with your brand voice.
Starting keyword insertion outside the first headline, where it may not function properly.

FAQs

Q: What is the purpose of the default headline?
A: The default headline ensures your ad still shows a relevant headline if keyword insertion cannot be performed.

Q: Can I use keyword insertion in other parts of the ad?
A: This guide specifically addresses the first headline, as instructed.

Q: How do the case options impact my ad?
A: Case options control the visual style of the inserted keyword, helping maintain consistent branding.

Key Takeaways

Keyword insertion enhances ad relevancy by dynamically adding search terms to your headline.
Always start the setup by opening a curly bracket in the first headline field.
Select from lowercase, sentence case, or title case to control keyword appearance.
Include a default headline to ensure your ad displays properly even if insertion fails.
Click apply to save your changes and activate keyword insertion.