How Do I Set Up Tracking for People Who Contact Us on Our Website?

The short answer is that you can set up tracking by going into your tools and settings, then navigating to conversions. If you don’t already have a conversion action for the lead form submission, you’ll need to create one manually for better control. This process allows you to count every lead submission as a conversion and customize the settings such as value and conversion window.

Full Explanation

Setting up tracking for contact form submissions on your website involves using the conversions section within your tools and settings. It’s essential to create the conversion action manually rather than relying on the automated creation so you can control how the conversion event is defined. The main goal is to identify when someone submits a lead form, and you want to attribute a value per conversion to each lead. You also configure the timeframe within which conversions count, selecting from options like 1 day, 3 days, 30 days, or data-driven attribution models.

Step-by-Step Breakdown

1. Access your tools and settings and then open the conversions section.
2. Check if you already have a conversion action for the lead form submission, often named “submit Lead form.”
3. If it doesn’t exist, create a new conversion action by selecting the “website” option.
4. Enter your website URL and click on scan to identify possible conversion events.
5. Instead of allowing the system to automatically create conversion events, choose to create a conversion action manually. This helps you control the event precisely.
6. Set the goal in action optimization as “submit Lead form.”
7. On the value setting, select “use the same value for each conversion,” which means the system counts one for each lead.
8. Choose your preferred conversion window—options include 1 day, 3 days, 30 days, or data-driven attribution.
9. Once settings are finalized, click done, then save and continue to apply the conversion tracking.

Real Examples

When someone completes your website’s contact form, this setup allows you to count each submission as a conversion event called “submit Lead form.” Every time the form is submitted, it records one conversion with the value you specified. This tracking helps you measure the effectiveness of your site or campaigns in generating leads reliably and within the conversion window you selected.

Common Mistakes

• Relying on automated conversion event creation without manual adjustment can result in conversion actions that don’t perfectly match your goals.
• Not selecting the right conversion window could lead to inaccurate attribution, counting conversions too early or too late.
• Failing to set the value consistently per lead might distort your understanding of lead worth.

FAQs

Why should I create a conversion action manually?

Creating the conversion manually gives you full control over the event details and ensures it aligns precisely with your tracking goals.

What does “use the same value for each conversion” mean?

It means that each lead submitted through the form is counted equally as one conversion without variable values.

Can I change the conversion window later?

Yes, you can adjust the conversion window (1 day, 3 days, 30 days, or data-driven) depending on how you want to attribute leads over time.

Key Takeaways

• Go to tools and settings, then conversions to set up or manage lead form tracking.
• If no existing conversion action fits, create a manual conversion action for better control.
• Set the goal optimization to “submit Lead form” and use the same value for each lead.
• Choose a conversion window that fits your data tracking needs.
• Saving and continuing finalizes your tracking setup so you can start measuring contact submissions accurately.