How Do We Set Up the Marketing Objective After the Campaign Is Already Set Up?

Short Answer: After your campaign has already been set up, navigate to the settings, select the marketing objective section, choose “leads,” and save your changes. This ensures Google Ads recognizes that your main focus is on generating more leads.

Full Explanation

When you have a campaign already configured but want to define or update your marketing objective, it is essential to specify what your priority is. To do this, you need to access the campaign settings. Within settings, there is a section specifically dedicated to marketing objectives. Selecting this section allows you to indicate your goal for the campaign. By choosing “leads,” you signal that your primary aim is to drive lead generation through your advertising efforts. Finally, saving these settings applies the objective to your campaign, letting Google Ads prioritize this goal moving forward.

Step-by-Step Breakdown

Go to the campaign that you have already set up.
Navigate to the settings area of the campaign.
Find and click on the marketing objective option.
Select the option labeled leads to define the campaign’s focus.
Click on Save to confirm and apply the chosen marketing objective.

Real Examples

For instance, if you want your existing campaign to focus on capturing potential customer information, setting the marketing objective to “leads” ensures that all campaign measurements and optimizations prioritize lead acquisition. This helps Google Ads better understand your priorities and tailor ad delivery to meet that goal.

Common Mistakes

Failing to save changes after selecting the marketing objective can cause your updates to not take effect.
Not navigating back to the settings after campaign creation, which means the objective remains undefined.
Choosing the wrong marketing objective, which could result in Google Ads optimizing for a different metric than you intend.

FAQs

Can I change my marketing objective after the campaign is running?: Yes. You can adjust the marketing objective anytime by going to the campaign settings and selecting the desired objective.
What happens if I don’t set a marketing objective?: Google Ads may not optimize your campaign effectively toward your specific goals.
Why choose “leads” as the marketing objective?: Because it tells Google Ads to focus on generating more leads, which is crucial if lead acquisition is your priority.

Key Takeaways

Setting your marketing objective after campaign setup is done through the campaign settings.
Selecting “leads” as the objective guides Google Ads to prioritize lead generation.
Always save your changes to ensure the objective is applied.
Properly setting the marketing objective helps improve campaign focus and performance.