How Should I Set the Location for My Campaign?

Short Answer: To set your campaign’s location effectively, enter the city name in the location field and use the advanced search option. If you are targeting a large city, select the city (not the region) to avoid covering too large an area. For smaller or rural locations, use the Radius option and specify your desired mileage around your location.

Full Explanation

When setting the location for your marketing campaign, it is important to target the area precisely to reach the right audience. Start by typing the name of the city into the location field. Then, click on the advanced search option to access more detailed settings. In large metropolitan areas, you will often see two choices: “city” and “region.” It’s recommended to choose the city option because selecting the region can include a much broader area than intended, potentially diluting the campaign’s effectiveness.

If your campaign targets a smaller town or a rural area, you have the option to use the Radius setting. This allows you to define a specific number of miles around your location to include in the targeting. Using the radius can help capture nearby areas without extending your campaign too far.

Step-by-Step Breakdown

Enter the name of your target city in the location field.
Click on the advanced search option to see additional location settings.
For large cities, select the city option rather than the region.
If you are in a smaller or rural area, choose the Radius option.
Specify the desired mile radius around your location for more focused targeting.

Real Examples

Imagine you are running a campaign in a large metropolitan area. You would type in the city name and choose the city targeting to limit the campaign area strictly to that urban environment, avoiding the entire surrounding region which might be too large and less relevant.

In contrast, if your business is located in a smaller town, you could set a radius of, for example, 10 miles around the town to include neighboring areas that might be potential customers without unnecessarily expanding your campaign reach.

Common Mistakes

Choosing the region instead of the city in a large metropolis, which results in targeting a much broader area than intended.
Not using the Radius option for smaller or rural areas, leading to either too narrow or inefficient targeting.
Failing to use advanced search features, which limits your ability to fine-tune location targeting.

FAQs

What happens if I select the region instead of the city?: Choosing the region will include a much larger area around the city, which might dilute your campaign’s focus and increase costs unnecessarily.
Can I target a radius around a city?: Yes, especially useful for smaller or rural areas, you can set a specific mile radius to include the surrounding locations you want to target.
Is it necessary to use advanced search for location settings?: Yes, advanced search allows you to access more precise location options like city vs. region and the radius setting.

Key Takeaways

Always enter the city name for location targeting and use advanced search for more options.
In large cities, select the city to keep your campaign focused.
For smaller or rural areas, use the Radius option to specify how far around your location to target.
Careful location targeting helps maximize campaign effectiveness and avoid wasted reach.