SEO For General Contractor – Here’s How To Rank #1 in Your Area Organically

If you’re interested in doing SEO for a general contractor business, keep reading!
In this blog, I’ll share with you the steps you need to take to rank #1 in your area with SEO.


From keyword research to on-page optimization, I’ll tell you how to achieve top ranking in search engine results.

1. Website Platform: Choose WordPress

Ensure your website is on WordPress for optimal SEO performance. If not, consider converting, and there’s likely a tutorial available for the process.

2. Streamline Contact Forms

Simplify your contact forms. Too many fields may discourage potential clients. Stick to essentials like name, phone number, email, and service selection.

3. Optimize Call-to-Action Buttons

Make your phone number easily accessible by ensuring it’s clickable, preferably with a prominent “Call Now” button.

4. Image Usage: Go for Originality

Ditch generic stock images for original ones, even if they appear less professional. Authenticity outweighs the polished look.

5. Layout and Content Flow

Reorganize your homepage layout. Consider moving essential elements, such as videos, higher up for immediate visibility.

6. Focus Keywords: Be Niche

Instead of broad terms like “general contractors,” concentrate on a specific service and location. For instance, if you excel in painting in Kissimmee, emphasize “Kissimmee Painter” for a more targeted approach.

7. Gallery Presentation: Before and After

Optimize your gallery by showcasing before-and-after transformations. This approach helps potential clients visualize the impact of your services.

8. Internal Linking Strategy

Incorporate internal links strategically within your content. Direct users to dedicated landing pages for specific services, enhancing your authority on multiple fronts.

9. Google Business Profile Integration

Ensure consistency in your business name, address, and phone number (NAP) across all platforms. Integrate your Google Business Profile prominently on your website, enhancing your local SEO.

10. Utilize Customer Reviews

Feature positive reviews on your website. Embed your Google Business Profile to showcase your credibility and encourage trust among potential clients.

11. Social Media Alignment

Maintain consistency in your social media handles, aligning them with your business name. Leverage platforms like YouTube for additional visibility.

12. SEO Title and Description Optimization

Craft compelling and keyword-rich titles and descriptions. Tailor them to reflect your specific services and location for improved search engine visibility.

13. Emphasize Local Keywords

Opt for local keywords that mirror common search behavior. For example, “painters Orlando” instead of generic terms like “painters Central Florida.”

14. Prioritize Internal Links over Backlinks

Recognize the importance of internal links in addition to external backlinks. Establishing your website as an authority on various services can positively impact your SEO.

15. Simplify URL Structures

Maintain consistency in your URL structures, ensuring clarity and relevance to your business.

By implementing these SEO strategies, you can enhance your online visibility and potentially rank #1 organically in your local area. Remember, SEO is not a one-size-fits-all approach, so tailor these recommendations to fit your business’s unique needs.

So if you’re looking to improve your business, be sure to watch the YouTube video above!

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