What is the seller rating extension in Google Ads?

Short Answer: The seller rating extension is a feature in Google Ads that allows businesses to display their Google review ratings beneath their ads. Originally, this extension worked only with text ads, but it now also supports responsive search ads, helping to highlight user reviews directly in the ad space.

Full Explanation

The seller rating extension is designed to show customer ratings for your business directly under your Google Ads. This extension works by pulling in reviews your business has collected through Google. By integrating these ratings with your ads, you provide searchers with trusted social proof that can make your ads more attractive and credible. While this extension initially functioned exclusively with traditional text ads, Google has now expanded the feature to include responsive search ads, broadening the range of ads that can showcase these valuable ratings.

Step-by-Step Breakdown

1. Ensure your business is set up to receive reviews on Google. This is important because the seller rating extension draws from your Google reviews.
2. Enable the seller rating extension within your Google Ads account.
3. Once active, the extension will automatically display your current Google seller ratings beneath your text ads and responsive search ads.
4. Monitor how the displayed ratings impact user engagement and ad performance, as ratings can influence searcher behavior.

Real Examples

If a user searches for a product or service related to your business, and your ad appears with the seller rating extension enabled, they will see your star ratings based on Google reviews directly below the ad text. This visual cue can make your ad stand out, encouraging users to click on your ad over competitors who don’t display ratings.

Common Mistakes

• Not having a sufficient amount of Google reviews can prevent the seller rating extension from showing.
• Assuming the seller rating extension works with all ad types—remember, it is specific to text ads and responsive search ads only.
• Ignoring the importance of maintaining high-quality reviews as poor ratings can negatively impact ad perception.

FAQs

Q: Can the seller rating extension appear on all types of ads?
A: No, it works specifically with Google Ads text ads and responsive search ads.

Q: Where do the ratings displayed in the extension come from?
A: The ratings come from Google reviews your business has received.

Q: Do I need to do anything special to add the extension?
A: You need to have your business set up to receive Google reviews and enable the seller rating extension in your Google Ads account.

Key Takeaways

• The seller rating extension enhances Google Ads by showing your business’s Google review ratings beneath your ads.
• It is now compatible with both text ads and responsive search ads, expanding its usefulness.
• Having your business properly set up to collect Google reviews is essential for the extension to work.
• Displaying ratings can significantly boost user trust and improve click-through rates.