What is the confusion about ad groups, keywords, and landing page relevancy? The short answer is that there is confusion around how Google applies its logic to crawl and interpret the content on your landing page. If Google can relate terms such as ‘deck installer’, ‘deck contractor’, and ‘deck company’ to the keyword ‘deck builder’ […]

How can I improve my landing page and website according to the Google rep’s feedback? The short answer is to optimize your landing page to enhance its quality and to add more relevant keywords throughout your website. These adjustments are key to aligning with the feedback from the Google representative and improving your overall site

What was the feedback from the Google rep about my landing page and website? The Google representative provided two critical points of feedback: your landing page is below average, and your website lacks enough relevant keywords. Full Explanation According to the feedback from the Google rep, the first concern is that your landing page performance

How do I increase the budget for a campaign in Google Ads? Short Answer: To increase the budget for a campaign in Google Ads, you should raise it by a reasonable amount. For instance, if your campaign is currently running on $10 a day, you might increase it to $20 a day. Full Explanation Increasing

How do I check the impressions of my Google My Business listing? Short Answer: You can check the impressions your Google My Business listing receives by looking in the ‘Location’ section of Google Ads. There, you will find data showing the total number of impressions for your listing. Full Explanation Impressions represent how many times

Would you recommend pausing other assets to focus on the GMB side? Short Answer: Yes, testing the impact of pausing other assets to focus on Google My Business (GMB) can be a smart approach. If you notice increased visibility or more phone calls coming from your GMB phone number, then it could be worthwhile to

Should I Dial Down My Ad Spend If My Return Isn’t There? Short Answer: If you are profitable overall, it is generally a good idea to let your ads continue running, even if the immediate or direct return isn’t obvious. The exposure from your ads can still contribute to your business success in ways that

What is the Difference Between a Performance Max Campaign and a CPC Campaign? Short Answer: A Performance Max campaign differs from a CPC campaign in that it is not primarily focused on achieving a high conversion rate. Instead, it emphasizes providing Google with comprehensive information about your business and target audience, setting the stage for

What is the Purpose of Performance Max? The primary purpose of Performance Max is to enable Google to collect data and gain insights about your target customer profile, also known as your target avatar. This process helps Google optimize your advertising efforts by understanding who your ideal audience is. Additionally, Performance Max allows your Google

If I install or update this one, can it improve everything or do I still need to go with somebody from a fiber? Short Answer: Installing or updating can improve your situation somewhat, potentially boosting your results by five to ten points. However, to achieve professional-level improvements in the 70, 80, or 90 percent range,